Social Media Advertising
Social media has not only changed the way we communicate but also the way we view and create content, the way we learn new information and the way we shop.
Why use social media advertising?
A whopping 74% of consumers say that they rely on social media to help with their shopping decisions and 71% are more likely to make purchases based on social media referrals – stats like these can’t be much more conclusive.
In terms of online advertising for EdTech and FinTech businesses, social media-targeted advertising is more or less impossible to ignore. EdTech and FinTech businesses can greatly benefit from what social media advertising has to offer.
What are the 5 benefits of social media advertising?
- Increase brand visibility and awareness
- Build meaningful connections with your audience
- Drive more traffic to your site
- Boost leads and conversion rates
- Increase sales and revenue
What are examples of social media advertising?
- Image ads that feature eye-catching images and a clear call-to-action (CTA) that fits with the message.
- Video ads that engage users and provide a large amount of information quickly.
- Carousel ads that display multiple products or messages in a fun and interactive way.
The best social media campaigns create buzz online and get people talking!
What is the best social platform for business?
LinkedIn, of course, is a great tool for B2B businesses, but Facebook and Instagram can also be used to generate interest and inform a wide, yet targeted, audience about your offering.
A social media advertising company will help you choose the best platforms for your business and audience.
How we work with our social media clients
As a social media marketing agency, we are well-placed to guide you through utilising social media to your advantage.
If you choose to partner with us, the first step will be to have an in-depth discussion so we can get to know your brand and customer base. We will work with you to create a customised social media strategy that will keep your audience engaged!
Step 1: Social media audit
We start by auditing your social media to evaluate your online presence and identify your top-performing content.
This will allow us to compare your social media footprint to that of your competitors and identify strategies to improve customer engagement, boost online growth, and increase revenue.
Step 2: Multi-platform social media strategy
As a social media agency in London, we know it’s essential that you maintain a consistent brand voice across social media platforms. We will create a cohesive multi-platform social media strategy that is tailored to your audience to ensure high engagement across all channels.
Step 3: Social listening
We use social listening tools to gain valuable insights into your target audience. This enables us to discover consumer trends and take advantage of new opportunities as and when they arise.
Step 4: Content creation
Creating a steady stream of social media content is a time-consuming and difficult process for most businesses. As a social media advertising company, we are experts at content creation and will ensure that your company is posting engaging content consistently across all platforms.
Step 5: Social reporting
Our social media advertising agency tracks social media analytics and produces reports to monitor the effectiveness of your social media activities. This allows us to identify the highest-performing content and amend your strategies to ensure maximum engagement.
Facebook Ads
Instagram Ads
LinkedIn Ads
With over 2.7 billion active users, and groups and pages for every topic you can possibly think of, Facebook Ads are a great way to ensure you get in front of the right people.
What makes Facebook Ads such a desirable tool is the level of precision it provides in terms of audience targeting.
How effective can Facebook ads be for your B2B business?
Facebook Messenger ads can be very effective in lead generation – allowing your target audience to chat with you directly and ask any questions they might have.
Facebook Ads can also be used effectively to generate a buzz about a certain product or drive people to your site – perfect for online courses that might have a specific audience but a low search intent.
How do Facebook Ads work in practice?
Let’s imagine you’re a B2C business that sells rollerblades. You’ve identified the characteristics of your target demographic and you have an ad ready to go.
But perhaps your Facebook audience is in the millions, how does your ad get displayed over all the other companies wanting to reach those consumers?
Why you should partner with a Facebook advertising agency
As a Facebook advertising agency in London, we know it’s not all about how much you’re willing to spend – it’s a combination of your ad, your targeting, your strategy, your budget and other factors. It can sound complicated, but this is why we’re here.
Partnering with a Facebook advertising agency in London will ensure that you reach the right people and get the most out of your social marketing investment.
How our social media marketing agency can help
As an experienced social media agency in London, we work with you to establish clear customer profiles and then use Facebook Ads to promote your business directly to those people.
Using our years of experience, we make sure your ads get both seen and clicked on.
Whilst Facebook is still the most used social media platform, Instagram has been gaining ground steadily over recent years and is particularly popular with the younger demographic.
With a slick shopping feature and an immersive advertising experience (with ads embedded between user stories), Instagram Ads can be a very efficient way to advertise your B2C product.
As with Facebook, LinkedIn Ads can be used in both B2B and B2C contexts, however, LinkedIn Ads are more commonly used by B2B companies. The platform is, after all, built for networking.
It really depends on what your business is offering
If you are an eLearning company which offers Project Management training courses to project managers, you can select your ads to be displayed in front of project managers specifically.
Not only this, you can filter your audience by industry, company size, job seniority, interests and more.
How our social media advertising agency can help
Once again, in order for your ads to be shown, and clicked on, in a competitive space, you need to have an effective strategy.
As a London-based social media marketing agency, we have been using LinkedIn for many years with clients in different industries across different continents. We know what works and what doesn’t.
How much does social media advertising cost?
We often get asked the question “how much does social media advertising cost?” The cost will vary depending on several factors including your target customer, your platform, and your objectives. As an established social media agency in London, we will work with you to create an effective marketing strategy that is built around your needs and budget.
Get in touch to discuss your requirements and get a competitive quote for social media marketing in London.
Confused by complex marketing terms?
We try to avoid jargon as much as possible but thought it might be useful to define some of the terms you might have heard, so you’re all clued up.
PPC: Pay per click. This describes advertising formats where you, as the business, only pay if someone clicks on your ad. This applies to Google Search Ads and certain social media ads.
Keywords: Keywords describe the main words and phrases people use when searching for your product or service. You’re going to want to ensure you use some of these on your website and in your advertising.
CPA: Cost per acquisition. The exact amount it costs for you to get a new customer. This is calculated by dividing your marketing/advertising spend by your number of new customers over a certain time period.
CPC: Cost per click. Just as it sounds. The amount it costs you every time a potential customer clicks on one of your Google Ads.
ROAS: Return on ad spend. The amount of revenue your business makes for every pound you spend on advertising.
A/B Testing: This is where you test 2 (or more) pieces of content (ads or organic content) against each other to see which performs best.
What Our Clients Say About Us
Thanks to Yay!Starter Marketing's field expertise, the client's campaigns have generated a 20.1% acceptance rate, allowing them to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project's success.
- Emma Warren-Jones, Scholarcy
They have been taking care of my online marketing strategy (google ads, FB ads, social media, ...) since 2016. Not only they are expert in the field but they are very committed to get the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Faster Property Solutions
Yay!Starter are, unequivocally, the finest digital marketing agency I’ve ever worked with. Within six months they have breathed new digital life into the company by transitioning us away from in-house outdated techniques and poor results to bringing us huge gains in quality lead generation through carefully constructed warm and cold outreach email campaigns, greatly increasing our CTR and boosting our open rates by over 20%, as well as advancing our brand awareness and social media presence.
- Jamie Browning, Ultima Environmental
We worked with the brilliant team at Yay!Starter over a 2 month period, consulting on market research for a digital learning programme. Their professionalism, depth of research and lightning-fast turnaround time made them an absolute pleasure to work with and I look forward to the opportunity to collaborate again on future projects.
- Jill Kayton, Avado
During her time working with us, Jessy from Yay!Starter Marketing has delivered a clear strategy across multiple marketing streams which has given us at Paybase the ability to make every aspect of our marketing accountable. Jessy and the team have produced fantastic work in generating inbound leads, creating and running our email automation nurturing programme, leading our re-brand project and growing our social media following and engagement. I couldn't recommend them more.
- Anna Tsyupko, Paybase
Words are not enough! Having used other agencies before, Yay!Starter are the first to react with action rather than ``just words``. They not only gave us open and honest advice but put the plan into action with maximum effort to ensure the best outcomes for us!
- Colin Stracey, Premier Sailing
Highly recommended! I have worked with Yay!Starter for more than 6 months so far, and they have proven to be really really good. We started right after our branding was finished, and they managed a full marketing campaign for us. The outcome was more than we expected. Jessy was on top of things and very responsive. They did content for us, our social media and even outbound marketing. I am a very satisfied customer.
- Ibrahim Abdel Rahim, Moonbase
In the space of just 3 months, Jessy helped us map out various go-to-market strategies, set up outbound systems, and deliver a meaningful content strategy.Thanks to her support, we made the right choices at the right time, tested the things that matter, and successfully acquired our first customers.
- Samuel Lathey, Bippit
I worked very successfully with Yay!Starter this year to increase our Instagram presence, create campaigns with influencers, and raise our brand awareness on the market.Getting a report at the end of the month with all the steps done was really helpful to actually get an idea of what exactly happened and build confidence is well spend money. I highly recommend Yay!Starter Marketing and would come back again to them when needed.
- Andrei Popovici, Wunderman Thompson Commerce
Yay!Starter is an efficient and hard-working company that gets results. It has an innovative marketing approach, and Yana Lapitskaya, who owns and runs the company, is forward thinking and has made numerous suggestions to improve our status. We are very happy with the results produced so far and would highly recommend Yay!Starter to any business.
- Amanda Hamilton, NALP
Yay!Starter Marketing helped us with B2B marketing and strategy. Besides that, their strong industry network in the UK helped us to validate one of our business projects with the potential customer. Yana has years of experience in the field. Very professional. Definitely recommend working with them.
- Eugene Mankov, VideoDone
It was great working with the Yay!Starter to optimise our SEM. They are easy to work with, extremely knowledgable and eager to collaborate. Drove the results we wanted in terms of traffic and conversion and worked with us to optimise our creativity effectively. Looking forward to more good work!
- Jack Humphreys, Hostelworld Group
Thank you so much to Yana for providing It's All About The Wrapper with some clear guidance on how to use our three social media channels. Yay!Starter Marketing has done a review of our channels and provided positive feedback as well as recommendations. Thank you!
- Vicki Moore, It's All About The Wrapper
They have taken care of my online marketing strategy (Google Ads, Facebook Ads, social media, ...) since 2016. They are experts in the field and are very committed to getting the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Quick Property Sale