B2B Lead Generation Services and Email Marketing
What is the difference between B2B and B2C businesses?
B2B businesses will usually have a much smaller number of customers than B2C businesses – for certain businesses, a handful of clients a year will be enough to make them profitable.
B2B businesses are much more likely to sell services or subscriptions as opposed to single-purchase products.
They are also likely to require more steps in their sales funnel.
Everything is different – but that’s no bad thing
With these distinctions clear for everyone to see, it wouldn’t make sense to market your product in the same way a B2C company would.
Yes, the number of potential clients is smaller, but getting to them is arguably easier. Yes, the lead generation services often require more leg work and market research, but some tools can help you streamline that process.
Why choose Yay!Starter as your B2B lead generation partner
At Yay!Starter, we understand the importance of lead generation expertise and its impact on marketing ROI, sales pipeline, and new leads for businesses.
As the leading lead generation experts based in London, we specialise in B2B email marketing and B2B lead generation services such as demand generation, online advertising, and marketing automation that help businesses acquire sales leads and develop sales teams.
We have a vast amount of experience in B2B email marketing and outreach, which are effective lead generation techniques that allow us to get in touch with prospective clients directly.
Whether it’s services for the EdTech or FinTech sector, we are the go-to B2B lead generation agency with the digital marketing tools and know-how to get you or your product in front of your target audience.
Email Lead Generation
LinkedIn Lead Generation
Also known as B2B outreach or ‘cold’ outreach, email lead generation is a form of marketing that involves sending emails directly to potential clients often suggesting a demo, phone call, or meeting.
Why is the B2B email marketing strategy approach highly effective for B2B businesses?
Target Audience
Firstly, B2B businesses usually have a much clearer idea of who their target audience is. B2B products and services will often solve a specific problem, enabling them to identify who they can help and target for B2B email lead generation more easily.
If you’re a B2C company that sells socks, you might have a general idea of your target demographic – gender, age, salary, perhaps certain interests – but it would be far less specific.
Contact high-quality leads easier
It’s also usually much easier to get hold of these types of customers. By hosting events, webinars or panels, you are able to get contact information easily through sign-ups for your email marketing lead generation.
Continuing with the sock company example, attempting to get the email addresses of all potential customers in your target market without their explicit consent, and then emailing them, would be an unfeasibly large task and under GDPR, this would no longer be allowed anyway.
5 Reasons to Integrate Email Marketing Into Your B2B Lead Generation Strategy
- Unmatched ROI: Email marketing isn’t just efficient; it’s effective. With an ROI of $38 for every $1 spent, it’s a heavyweight champion in driving demand and profitability.
- Automation Advantage: Triggered emails and segmented campaigns mean you’re always engaging without the overhead, leading to an increase in open rates.
- Guaranteed Visibility: With email, your reach isn’t at the mercy of algorithms. It’s a direct line to your B2B audiences, ensuring your message is always seen.
- Full-Funnel Nurturing: From awareness to decision, emails work. They’re considered extremely effective for lead nurturing with 81% of B2B marketers saying their most used form of content marketing is email newsletters.
- Hyper-Personalisation: Email marketing’s segmentation tools mean you can increase campaign revenue by addressing specific needs and pain points.
How we work
As a B2B lead generation agency in London, we provide email marketing and B2B lead generation services and closely work with you to really nail down your target audience and create personas for the decision-makers (or influencers) you should be targeting.
Once that is established, leave everything to us. Using years of experience as a lead generation company, in-house methods and specific tools, we find your targets, engage with them, and move them along a specific sales journey tailored to them.
If you’re a B2B company, not using LinkedIn for lead generation services, or getting help from a lead generation company, is one of the biggest mistakes you can make!
Whilst we can use certain techniques to obtain the email addresses of your target audience, LinkedIn streamlines the whole process.
Why is LinkedIn lead generation effective?
With the key decision-makers in your sales process being easily identifiable, you can build a campaign that speaks directly to a wide range of potential clients. LinkedIn allows you to filter your audience by job title, seniority, company size, industry and more.
But, it’s not just a case of sending a blanket email to thousands of LinkedIn inboxes to generate leads – there’s an art to it.
How we help to generate leads
As a B2B lead generation agency, we know how best to help you! First, we help to warm up potential clients, then connect you to them, before sending personalised, content-driven, automated message strings and automatically following up.
Lead generation services on LinkedIn allow you to run messaging campaigns as well as connector campaigns – both being suitable in different circumstances.
Being among the best B2B lead generation companies in the UK, we have run scores of these types of campaigns and are well accustomed to generating top-quality leads within a reasonable budget, making your lead generation efforts worth it!
Frequently Asked Questions
What is B2B lead generation?
B2B lead generation identifies potential customers and drives organic traffic to a website using various inbound marketing techniques, including blogs, social media, and SEO.
How does B2B lead generation work?
Lead generation campaigns capture leads e.g. the contact information of potential customers, which can then be used in the sales funnel e.g. in an email nurturing campaign. The lead generation tactics used will depend on several factors, including your brand and your target audience.
Why should I focus on lead generation?
Effective lead generation campaigns will increase the number of qualified leads and boost sales/revenue in your business. Focusing on lead generation will also help you build brand awareness and improve credibility.
As a lead generation company, we know having a lead generation strategy is essential if you want to attract your target audience and stand out in the competitive Fintech and Edtech landscapes.
What are lead generation agency services?
A lead generation agency service helps FinTech and EdTech business owners generate more qualified leads for their business using a variety of marketing tactics and channels.
Should I outsource lead generation?
Creating an effective lead generation campaign is difficult, which is why many businesses leave this task to the experts.
A B2B lead generation agency will create a personalised marketing strategy that will engage your target audience, boost leads, and create sales making your lead generation efforts worth it!
Terms You May Have Heard:
Funnel: A funnel is another term for a sales process or sales journey. It describes the stages from initial interest in your business all the way through to a sale being made.
B2B Cold Outreach: Reaching out directly to potential B2B clients. This could be in the form of emails, LinkedIn messages or phone calls, but wouldn’t apply to Google Ads or social media advertising.
A/B Testing: This is where you test 2 (or more) pieces of content (ads or organic content) against each other to see which performs best.
Appointment setting services: Appointment setting is the final step in the lead generation process. At this stage, a prospect has moved through the lead generation funnel, been qualified, and has expressed interest in speaking to a sales representative.
What Our Clients Say About Us
Thanks to Yay!Starter Marketing's field expertise, the client's campaigns have generated a 20.1% acceptance rate, allowing them to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project's success.
- Emma Warren-Jones, Scholarcy
They have been taking care of my online marketing strategy (google ads, FB ads, social media, ...) since 2016. Not only they are expert in the field but they are very committed to get the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Faster Property Solutions
Yay!Starter are, unequivocally, the finest digital marketing agency I’ve ever worked with. Within six months they have breathed new digital life into the company by transitioning us away from in-house outdated techniques and poor results to bringing us huge gains in quality lead generation through carefully constructed warm and cold outreach email campaigns, greatly increasing our CTR and boosting our open rates by over 20%, as well as advancing our brand awareness and social media presence.
- Jamie Browning, Ultima Environmental
We worked with the brilliant team at Yay!Starter over a 2 month period, consulting on market research for a digital learning programme. Their professionalism, depth of research and lightning-fast turnaround time made them an absolute pleasure to work with and I look forward to the opportunity to collaborate again on future projects.
- Jill Kayton, Avado
During her time working with us, Jessy from Yay!Starter Marketing has delivered a clear strategy across multiple marketing streams which has given us at Paybase the ability to make every aspect of our marketing accountable. Jessy and the team have produced fantastic work in generating inbound leads, creating and running our email automation nurturing programme, leading our re-brand project and growing our social media following and engagement. I couldn't recommend them more.
- Anna Tsyupko, Paybase
Words are not enough! Having used other agencies before, Yay!Starter are the first to react with action rather than ``just words``. They not only gave us open and honest advice but put the plan into action with maximum effort to ensure the best outcomes for us!
- Colin Stracey, Premier Sailing
Highly recommended! I have worked with Yay!Starter for more than 6 months so far, and they have proven to be really really good. We started right after our branding was finished, and they managed a full marketing campaign for us. The outcome was more than we expected. Jessy was on top of things and very responsive. They did content for us, our social media and even outbound marketing. I am a very satisfied customer.
- Ibrahim Abdel Rahim, Moonbase
In the space of just 3 months, Jessy helped us map out various go-to-market strategies, set up outbound systems, and deliver a meaningful content strategy.Thanks to her support, we made the right choices at the right time, tested the things that matter, and successfully acquired our first customers.
- Samuel Lathey, Bippit
I worked very successfully with Yay!Starter this year to increase our Instagram presence, create campaigns with influencers, and raise our brand awareness on the market.Getting a report at the end of the month with all the steps done was really helpful to actually get an idea of what exactly happened and build confidence is well spend money. I highly recommend Yay!Starter Marketing and would come back again to them when needed.
- Andrei Popovici, Wunderman Thompson Commerce
Yay!Starter is an efficient and hard-working company that gets results. It has an innovative marketing approach, and Yana Lapitskaya, who owns and runs the company, is forward thinking and has made numerous suggestions to improve our status. We are very happy with the results produced so far and would highly recommend Yay!Starter to any business.
- Amanda Hamilton, NALP
Yay!Starter Marketing helped us with B2B marketing and strategy. Besides that, their strong industry network in the UK helped us to validate one of our business projects with the potential customer. Yana has years of experience in the field. Very professional. Definitely recommend working with them.
- Eugene Mankov, VideoDone
It was great working with the Yay!Starter to optimise our SEM. They are easy to work with, extremely knowledgable and eager to collaborate. Drove the results we wanted in terms of traffic and conversion and worked with us to optimise our creativity effectively. Looking forward to more good work!
- Jack Humphreys, Hostelworld Group
Thank you so much to Yana for providing It's All About The Wrapper with some clear guidance on how to use our three social media channels. Yay!Starter Marketing has done a review of our channels and provided positive feedback as well as recommendations. Thank you!
- Vicki Moore, It's All About The Wrapper
They have taken care of my online marketing strategy (Google Ads, Facebook Ads, social media, ...) since 2016. They are experts in the field and are very committed to getting the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Quick Property Sale