B2B & B2C FinTechs
Digital Marketing for FinTechs
If you’re a business that offers an innovative technology as your main selling point, or you handle the saving, transfer or investment of money, this section is for you!
We have a wealth of experience in digital marketing for FinTech companies and have established a thorough knowledge bank for helping these businesses grow – a blog on key marketing metrics FinTechs need to keep an eye on can be found here. We discuss all of our services with you thoroughly so you can feel confident about the FinTech marketing strategy we’re suggesting. Once that’s established we handle all aspects of implementation, providing you with regular reporting throughout the campaigns.
The average adult in the UK spends 102 minutes each day looking at social media. To be able to advertise in front of a predetermined audience, in a way in which we know will be seen, is an incredibly useful tool.
This approach to tech and FinTech marketing is most applicable to B2C companies, allowing them to reach consumer markets with fun, engaging campaigns. However, we’re not suggesting that it’s easy. Social advertising is a highly competitive space and miscalculated steps can lead to costly and undesired results. As a FinTech marketing company we are here to act as your guides.
Facebook ads: Facebook ads can work in a variety of ways for tech and FinTech B2C businesses. Facebook messenger ads can be very effective in lead generation – allowing your target audience to chat to you directly and ask any questions they might have.
Facebook can also be utilised for traffic and conversion campaigns, creating buzz around a particular topic and/or driving people to your site. Our extensive experience using Facebook for tech and FinTech marketing enables us to offer your business a range of approaches so you can select what is best for your business goals.
Instagram ads: Advertising on Instagram gives you the opportunity to get in front of your target audience with a high level of confidence that they will see your brand.
The way in which Instagram displays ads (embedding them in between Stories) makes them far more difficult to ignore than other types of advertising, making them perfect for B2C campaigns. We help you in designing ad content that specifically caters to Instagram.
LinkedIn ads: There are of course many tech and FinTech companies that operate in the B2B space, and for these businesses LinkedIn is advisable. LinkedIn’s ability to find and reach out to particular professionals makes it far easier to get your brand in front of the right people.
We can strategise and set up your LinkedIn ad campaign from start to finish, helping you build your desired audience, draft your ads and A/B test to get the most out of your budget.
As with so many other aspects of life, Google search is the most common way to find tech/FinTech products and services – ignore Google at your peril! Using varied Google ad services efficiently can see you reap large rewards.
Google Search/Display ads: Google ads are split into search ads and display ads. Search ads are what appear at the top of your page when you enter a search, whereas display ads are placed on certain websites across the web from companies that are part of the Google Display Network (GDN).
The effectiveness of those ads will depend on your strategy, keyword research and the ads themselves. With thousands of companies competing for the same space, we make sure you stand out.
Retargeting ads: Google ads are not just to attract new potential clients. Retargeting allows you to display ads with specific messaging to those that have already visited your site, reminding them of your services or potentially offering them certain deals.
With 73% of online transactions being abandoned at the checkout, efficient retargeting is one of the best ways to ensure your marketing work (and spend) isn’t done in vain.
In the B2C market, lead generation campaigns aren’t really feasible. If you’re a company selling socks, you probably wouldn’t email a bunch of people at random asking if they wanted to buy a pair – it would be an inefficient use of time and resource.
However, if your business is B2B, there is scope to identify particular targets, or even particular individuals, and pitch your offering directly to them.
Email outreach: We use a variety of tools to facilitate an email outreach from start to finish, from obtaining contact information to automating messaging, categorising replies and adding potential leads down particular sales funnels.
Sending cold emails that are engaging, informative and inspiring without being spammy is somewhat of a fine art, but one that we are well-practised in.
LinkedIn outreach: As with the email outreach previously mentioned, we use a variety of tools to not only warm up your targeted audience before we automatically connect you to them on LinkedIn, but also automate and personalise your outreach via LinkedIn messages. We do the busy work so you can reach the most relevant and warm audience within a realistic budget.
Search Engine Optimisation, put most simply, is what allows your website to appear higher in search results. In today’s world, having a great product is rarely good enough. Neither is having a great website. In order to get seen, your site has to play by certain rules.
Fortunately, there are lots of hints, tips and shortcuts we can implement for you that can help your business become the first result on Google.
On-page SEO: On-page SEO refers to everything we can do within the pages of your site to make you more discoverable. This includes features such as keyword analysis, meta tagging, page structure optimisation and more.
Off-page SEO: Off-page SEO describes actions taken outside your own site which improves its ranking. This involves techniques such as link building, guest blogging, social media marketing and more.
Email marketing is a great way to nurture your leads. Whether your financial product or service is B2B or B2C, you may have obtained a prospect’s email address in a variety of ways. Perhaps they signed up for a webinar, or a demo, or even a free trial.
Once they have done that, you are able to send automated, specific emails to customers which have completed certain actions. Continuing with the webinar example, you might want to send those that attended an eBook with more information. For those that signed up but didn’t attend, send them the recording of the webinar – and then the eBook! The emails you send them could depend on whether or not they opened your last email, or even what they clicked on within that email.
Crucially, all of this is completely automated. We write and organise the emails for you and have them sent at predetermined times based on certain actions. This also enables us to see what works and what doesn’t and optimise as we go, allowing you to nurture your leads in the most effective way possible.