Practical tips and top insights from one of the industry’s top-rated Digital Marketing agencies to help you create a powerful eLearning marketing strategy. This handy guide will make marketing online courses a breeze!
FREE eGuide
How to Promote Your Online Courses in 2024: 10 Must Do's!
What will you gain from this eGuide?
Learn how Scholarcy ran a successful influencer campaign and saw a 33% increase in sign-ups to the premium version of the tool in just 2.5 months.
Find out how Beyond Labz generated 146 marketing qualified leads within 1 month and achieved an open rate 3 times higher than the industry average.
What’s inside this eLearning Guide?
- TOP 5 Must-Do’s to market your online course and stay ahead of the curve
- TOP 10 insights to help you achieve the best ROIs
- Successful eLearning case study examples
- 2024 eLearning industry key drivers and trends
What is eLearning marketing?
eLearning marketing is the process of creating and marketing online courses to build brand awareness, generate leads, and increase sales. It is a unique form of digital advertising that focuses on using a range of marketing strategies to produce relevant content that not only will promote your online course but that your target audience will want to engage with and share.
Did you know that eLearning marketing can boost sales by up to 60%?
Increasing utilisation of technology in the education sector has caused the eLearning market to expand rapidly and the market is forecasted to grow exponentially in the next 5 years.
Despite these opportunities, the eLearning space has become highly competitive, with an oversaturation of online course creators, making it difficult to stand out and promote your brand and online courses to customers.
You must understand how to advertise and market online courses as well as how to sell online courses effectively if you want to gain a competitive advantage.
In summary, eLearning marketing is essential if you want to:
- Build brand awareness
- Engage the audience with relevant content
- Increase leads, conversions and sales
- Gain competitive advantage
- Improve your search engine ranking
Download our eGuide and set up a solid eLearning marketing strategy that will ensure the success of your online courses in the highly competitive eLearning environment!
Tips to improve your eLearning marketing strategy
- Do thorough market research to identify your target audience for your online course.
- Tailor your marketing campaigns to your audience and personalise your marketing materials.
- When you market your online course, highlight its key benefits e.g. that it is more cost-effective than a traditional one.
- Give your audience a preview of your eLearning course to show them what to expect and to entice learners to enrol.
- Add call-to-actions to all marketing materials including social posts, blogs, whitepapers, etc.
What Our Clients Say About Us
Thanks to Yay!Starter Marketing’s expertise, our campaigns have generated a 20.1% acceptance rate, allowing us to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project’s success.
Emma Warren-Jones, Co-Founder of Scholarcy
We came to Yay!Starter with some very unique requirements for online customer acquisition. They diligently researched the markets for us and suggested channels and approaches that we hadn’t considered, resulting in some very efficient CPA in new territories.
Rahim Hirji, Ex-COO EtonX