Google Ads Agency

46% of All Product Searches Begin on Google

Believe it or not, there are 3.5 billion Google searches every day. From clothing to cars to holidays to piano lessons, whenever we want to know, find or buy something, most of us turn to Google. 

This accessibility to a global market, allowing your business to pop up according to specific search terms, means that a Google Ads strategy is something all companies should consider. Google Ads for EdTech and FinTech businesses are vital, with 46% of all product searches beginning on Google.

However, whilst this tool can be incredibly impactful, it needs to be yielded correctly to be effective. As a Google Ads agency in London, we do far more than just provide you with a list of relevant keywords. We get to know your business and, most importantly your goals, then create and implement a strategy that helps you achieve them.

Google ads are split into Google Search Ads, Google Display Ads, Google Remarketing Ads and Google Shopping Ads.

Simply put, Google Ads can deliver fantastic results. We’ve seen our clients generate huge returns, reach new audiences and grow their business with intelligent use of Google Ads. But, of course, no marketing channel is a magic pill, and we evaluate every company for their potential for success with Google Ads.

Are Google Ads Right for You?

We evaluate every business to find what marketing channels would work best for them. If you’re not sure if Google search ads will work for you, here are some factors that our Google Ads agency looks at to determine the potential for success. 

Demand – Are enough people searching for your products or products like yours? 

Budget – You need enough to generate at least 20 clicks a day; it can be pretty slow to optimise and improve performance without this. 

Profits and CPAs – What are your profit margins, and what would be a good cost per acquisition for your business?

Capacity – What would be a good number of leads and sales for your business? Are you looking to grow or fill a static need?

Website conversion rates – Is your website good at converting visitors to leads and customers? Can we help and improve that?

Search / Display Ads
Google Retargeting Ads
Google Shopping Ads

Google Search Ads are what appear at the top of your page when you enter a search, whereas Display Ads are placed on certain websites across the web from companies that are part of the Google Display Network (GDN). 

So, what does this look like in practice? Let’s imagine you sell security alarm systems and operate within the UK. You’re going to want an ad to come up for your business when people google ‘security alarm systems in the UK’. The trouble is, so will every other business selling security alarms. 

So, how do you make sure your ad is selected by Google to be displayed? Is it just who pays the most? Nope. It’s actually down to a combination of factors. The regularity in which your Ad is shown, and to which people, will depend on your strategy, keyword research and the quality of the ads themselves.

This is what our Google Adwords agency specialises in. We have the experience and tools to ensure that your ads get in front of your desired audience without relying on unrealistic levels of budget. But, we don’t just hand you a plan. We monitor the success of the strategy closely, constantly making tweaks to optimise performance and bring down your cost per acquisition/cost per click.

73% of all online purchases are abandoned in the checkout phase. This can be infuriating for businesses, knowing that customers have come so close, to then pause at the last second. Perhaps they’re waiting for a payment to come in, or they have it saved there so they can mull it over some more. 

Google Retargeting Ads are made for these situations. You can create specific ads for people that have already visited your site, reminding them of your business. These ads will differ from other Google Ads you are running – you may even want to offer a discount code, just to get them over the line.

As one of the leading Google Ads Agencies in London, we help you design and implement these ads so they have the pulling power to bring customers back to your site.

Google Shopping Ads are often referred to as Product Listing Ads that appear in Google Search results. As opposed to advertising your business, Google Shopping Ads can advertise individual products, taking the customer directly to a product page on your site 

Our London-based Google Ads agency works closely with you to choose which products you should promote and plan how you can best do it.

Terms You May Have Heard 

We try to avoid jargon as much as possible but thought it might be useful to define some of the terms you might have heard, so you’re all clued up. 

PPC: Pay per click. This describes advertising formats where you, as the business, only pay if someone clicks on your ad. This applies to Google Search Ads and certain social media ads. 

Keywords: Keywords describe the main words and phrases people use when searching for your product or service. 

CPA: Cost per acquisition. The exact amount it costs for you to get a new customer. This is calculated by dividing your marketing/advertising spend by your number of new customers over a certain time period. 

CPC: Cost per click. Just as it sounds. The amount it costs you every time a potential customer clicks on one of your ads. 

ROAS: Return on ad spend. The amount of revenue your business makes for every pound you spend on advertising. 

A/B Testing: This is where you test 2 (or more) pieces of content (ads or organic content) against each other to see which performs best.

Case Studies

Paybase Marketing Strategy
National Association of Licensed Paralegals Marketing Strategy
HPD Lendscape Google Ads - The Big Fix

What Our Clients Say About Us

Thanks to Yay!Starter Marketing's field expertise, the client's campaigns have generated a 20.1% acceptance rate, allowing them to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project's success.
- Emma Warren-Jones, Scholarcy
They have been taking care of my online marketing strategy (google ads, FB ads, social media, ...) since 2016. Not only they are expert in the field but they are very committed to get the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Faster Property Solutions
Yay!Starter are, unequivocally, the finest digital marketing agency I’ve ever worked with. Within six months they have breathed new digital life into the company by transitioning us away from in-house outdated techniques and poor results to bringing us huge gains in quality lead generation through carefully constructed warm and cold outreach email campaigns, greatly increasing our CTR and boosting our open rates by over 20%, as well as advancing our brand awareness and social media presence.
- Jamie Browning, Ultima Environmental
We worked with the brilliant team at Yay!Starter over a 2 month period, consulting on market research for a digital learning programme. Their professionalism, depth of research and lightning-fast turnaround time made them an absolute pleasure to work with and I look forward to the opportunity to collaborate again on future projects.
- Jill Kayton, Avado
During her time working with us, Jessy from Yay!Starter Marketing has delivered a clear strategy across multiple marketing streams which has given us at Paybase the ability to make every aspect of our marketing accountable. Jessy and the team have produced fantastic work in generating inbound leads, creating and running our email automation nurturing programme, leading our re-brand project and growing our social media following and engagement. I couldn't recommend them more.
- Anna Tsyupko, Paybase
Words are not enough! Having used other agencies before, Yay!Starter are the first to react with action rather than ``just words``. They not only gave us open and honest advice but put the plan into action with maximum effort to ensure the best outcomes for us!
- Colin Stracey, Premier Sailing
Highly recommended! I have worked with Yay!Starter for more than 6 months so far, and they have proven to be really really good. We started right after our branding was finished, and they managed a full marketing campaign for us. The outcome was more than we expected. Jessy was on top of things and very responsive. They did content for us, our social media and even outbound marketing. I am a very satisfied customer.
- Ibrahim Abdel Rahim, Moonbase
In the space of just 3 months, Jessy helped us map out various go-to-market strategies, set up outbound systems, and deliver a meaningful content strategy.Thanks to her support, we made the right choices at the right time, tested the things that matter, and successfully acquired our first customers.
- Samuel Lathey, Bippit
I worked very successfully with Yay!Starter this year to increase our Instagram presence, create campaigns with influencers, and raise our brand awareness on the market.Getting a report at the end of the month with all the steps done was really helpful to actually get an idea of what exactly happened and build confidence is well spend money. I highly recommend Yay!Starter Marketing and would come back again to them when needed.
- Andrei Popovici, Wunderman Thompson Commerce
Yay!Starter is an efficient and hard-working company that gets results. It has an innovative marketing approach, and Yana Lapitskaya, who owns and runs the company, is forward thinking and has made numerous suggestions to improve our status. We are very happy with the results produced so far and would highly recommend Yay!Starter to any business.
- Amanda Hamilton, NALP
Yay!Starter Marketing helped us with B2B marketing and strategy. Besides that, their strong industry network in the UK helped us to validate one of our business projects with the potential customer. Yana has years of experience in the field. Very professional. Definitely recommend working with them.
- Eugene Mankov, VideoDone
It was great working with the Yay!Starter to optimise our SEM. They are easy to work with, extremely knowledgable and eager to collaborate. Drove the results we wanted in terms of traffic and conversion and worked with us to optimise our creativity effectively. Looking forward to more good work!
- Jack Humphreys, Hostelworld Group
Thank you so much to Yana for providing It's All About The Wrapper with some clear guidance on how to use our three social media channels. Yay!Starter Marketing has done a review of our channels and provided positive feedback as well as recommendations. Thank you!
- Vicki Moore, It's All About The Wrapper
They have taken care of my online marketing strategy (Google Ads, Facebook Ads, social media, ...) since 2016. They are experts in the field and are very committed to getting the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Quick Property Sale