FinTech Digital Marketing Agency

Digital Marketing for FinTech Companies

If you’re a business that offers an innovative technology as your main selling point, or you handle the saving, transfer or investment of money, this section is for you! 

As a FinTech marketing agency, we have a wealth of experience in digital marketing for FinTech companies through a series of FinTech lead generation campaigns. We have established a thorough knowledge bank for helping these businesses grow – a blog on key marketing metrics FinTechs need to keep an eye on can be found here. We discuss all of our services with you thoroughly so you can feel confident about the FinTech marketing strategy we’re suggesting. Once that’s established we handle all aspects of implementation, providing you with regular reporting throughout the campaigns.


Social advertising
Google Ads
B2B Lead Generation
Email marketing and automation

The average adult in the UK spends 102 minutes each day looking at social media. To be able to advertise in front of a predetermined audience, in a way in which we know will be seen, is an incredibly useful tool. 

This approach to tech and FinTech social media marketing is most applicable to B2C companies, allowing them to reach consumer markets with fun, engaging campaigns. However, we’re not suggesting that it’s easy. Social advertising is a highly competitive space and miscalculated steps can lead to costly and undesired results. As a FinTech marketing agency, we are here to act as your guides.

Facebook ads:

Facebook ads can work in a variety of ways for tech and FinTech B2C businesses. Facebook messenger ads can be very effective in lead generation – allowing your target audience to chat to you directly and ask any questions they might have. 

Facebook can also be utilised for traffic and conversion campaigns, creating buzz around a particular topic and/or driving people to your site. Our extensive experience using Facebook for tech and FinTech marketing enables us to offer your business a range of approaches so you can select what is best for your business goals. 

Instagram ads:

Advertising on Instagram gives you the opportunity to get in front of your target audience with a high level of confidence that they will see your brand. 

The way in which Instagram displays ads (embedding them in between Stories) makes them far more difficult to ignore than other types of advertising, making them perfect for B2C campaigns. We help you in designing ad content that specifically caters to Instagram. 

LinkedIn ads:

There are of course many tech and FinTech marketing agencies that operate in the B2B space, and for these businesses LinkedIn is advisable. LinkedIn’s ability to find and reach out to particular professionals makes it far easier to get your brand in front of the right people. 

As a Fintech marketing agency, we can strategise and set up your LinkedIn ad campaign from start to finish, helping you build your desired audience, draft your ads and A/B test to get the most out of your budget.

As with so many other aspects of life, Google search is the most common way to find tech/FinTech products and services – ignore Google at your peril! Using varied Google ad services efficiently can see you reap large rewards.

Google Search/Display ads:

Google ads are split into search ads and display ads. Search ads are what appear at the top of your page when you enter a search, whereas display ads are placed on certain websites across the web from companies that are part of the Google Display Network (GDN). 

The effectiveness of those ads will depend on your strategy, keyword research and the ads themselves. With thousands of companies competing for the same space, as a FinTech digital marketing agency, we make sure you stand out.

Retargeting ads:

Google ads are not just to attract new potential clients. Retargeting allows you to display ads with specific messaging to those that have already visited your site, reminding them of your services or potentially offering them certain deals. 

With 73% of online transactions being abandoned at the checkout, efficient retargeting is one of the best ways to ensure your marketing work (and spend) isn’t done in vain.

In the B2C market, lead generation campaigns aren’t really feasible. If you’re a company selling socks, you probably wouldn’t email a bunch of people at random asking if they wanted to buy a pair – it would be an inefficient use of time and resource. 

However, if your business is B2B, there is scope to identify particular targets, or even particular individuals, and pitch your offering directly to them.

Email outreach:

As a FinTech digital marketing agency, we use a variety of tools to facilitate an email outreach from start to finish, from obtaining contact information to automating messaging, categorising replies and adding potential leads down particular sales funnels. 

Sending cold emails that are engaging, informative and inspiring without being spammy is somewhat of a fine art, but one that we are well-practised in. 

LinkedIn outreach:

As with the email outreach previously mentioned, we use a variety of tools to not only warm up your targeted audience before we automatically connect you to them on LinkedIn, but also automate and personalise your outreach via LinkedIn messages. We do the busy work so you can reach the most relevant and warm audience within a realistic budget. 

Search Engine Optimisation, put most simply, is what allows your website to appear higher in search results. In today’s world, having a great product is rarely good enough. Neither is having a great website. In order to get seen, your site has to play by certain rules. 

Fortunately, there are lots of hints, tips and shortcuts we can implement for you that can help your business become the first result on Google.

On-page SEO:

On-page SEO refers to everything we can do within the pages of your site to make you more discoverable. This includes features such as keyword analysis, meta tagging, page structure optimisation and more. 

Off-page SEO:

Off-page SEO describes actions taken outside your own site which improve its ranking. This involves techniques such as link building, guest blogging, social media marketing and more. 

Email marketing:

Email marketing is a great way to nurture your leads. Whether your financial product or service is B2B or B2C, you may have obtained a prospect’s email address in a variety of ways. Perhaps they signed up for a webinar, or a demo, or even a free trial.

Once they have done that, you are able to send automated, specific emails to customers which have completed certain actions. Continuing with the webinar example, you might want to send those that attended an eBook with more information. For those that signed up but didn’t attend, send them the recording of the webinar – and then the eBook! The emails you send them could depend on whether or not they opened your last email, or even what they clicked on within that email. 

Crucially, all of this is completely automated. We write and organise the emails for you and have them sent at predetermined times based on certain actions. This also enables us to see what works and what doesn’t and optimise as we go, allowing you to nurture your leads in the most effective way possible.

Case Studies

Paybase Marketing Strategy
Bippit Content-Led Marketing Strategy
HPD Lendscape Google Ads - The Big Fix
FIS Solutions Cold Outreach Campaign

What Our Clients Say About Us

Thanks to Yay!Starter Marketing's field expertise, the client's campaigns have generated a 20.1% acceptance rate, allowing them to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project's success.
- Emma Warren-Jones, Scholarcy
They have been taking care of my online marketing strategy (google ads, FB ads, social media, ...) since 2016. Not only they are expert in the field but they are very committed to get the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Faster Property Solutions
Yay!Starter are, unequivocally, the finest digital marketing agency I’ve ever worked with. Within six months they have breathed new digital life into the company by transitioning us away from in-house outdated techniques and poor results to bringing us huge gains in quality lead generation through carefully constructed warm and cold outreach email campaigns, greatly increasing our CTR and boosting our open rates by over 20%, as well as advancing our brand awareness and social media presence.
- Jamie Browning, Ultima Environmental
We worked with the brilliant team at Yay!Starter over a 2 month period, consulting on market research for a digital learning programme. Their professionalism, depth of research and lightning-fast turnaround time made them an absolute pleasure to work with and I look forward to the opportunity to collaborate again on future projects.
- Jill Kayton, Avado
During her time working with us, Jessy from Yay!Starter Marketing has delivered a clear strategy across multiple marketing streams which has given us at Paybase the ability to make every aspect of our marketing accountable. Jessy and the team have produced fantastic work in generating inbound leads, creating and running our email automation nurturing programme, leading our re-brand project and growing our social media following and engagement. I couldn't recommend them more.
- Anna Tsyupko, Paybase
Words are not enough! Having used other agencies before, Yay!Starter are the first to react with action rather than ``just words``. They not only gave us open and honest advice but put the plan into action with maximum effort to ensure the best outcomes for us!
- Colin Stracey, Premier Sailing
Highly recommended! I have worked with Yay!Starter for more than 6 months so far, and they have proven to be really really good. We started right after our branding was finished, and they managed a full marketing campaign for us. The outcome was more than we expected. Jessy was on top of things and very responsive. They did content for us, our social media and even outbound marketing. I am a very satisfied customer.
- Ibrahim Abdel Rahim, Moonbase
In the space of just 3 months, Jessy helped us map out various go-to-market strategies, set up outbound systems, and deliver a meaningful content strategy.Thanks to her support, we made the right choices at the right time, tested the things that matter, and successfully acquired our first customers.
- Samuel Lathey, Bippit
I worked very successfully with Yay!Starter this year to increase our Instagram presence, create campaigns with influencers, and raise our brand awareness on the market.Getting a report at the end of the month with all the steps done was really helpful to actually get an idea of what exactly happened and build confidence is well spend money. I highly recommend Yay!Starter Marketing and would come back again to them when needed.
- Andrei Popovici, Wunderman Thompson Commerce
Yay!Starter is an efficient and hard-working company that gets results. It has an innovative marketing approach, and Yana Lapitskaya, who owns and runs the company, is forward thinking and has made numerous suggestions to improve our status. We are very happy with the results produced so far and would highly recommend Yay!Starter to any business.
- Amanda Hamilton, NALP
Yay!Starter Marketing helped us with B2B marketing and strategy. Besides that, their strong industry network in the UK helped us to validate one of our business projects with the potential customer. Yana has years of experience in the field. Very professional. Definitely recommend working with them.
- Eugene Mankov, VideoDone
It was great working with the Yay!Starter to optimise our SEM. They are easy to work with, extremely knowledgable and eager to collaborate. Drove the results we wanted in terms of traffic and conversion and worked with us to optimise our creativity effectively. Looking forward to more good work!
- Jack Humphreys, Hostelworld Group
Thank you so much to Yana for providing It's All About The Wrapper with some clear guidance on how to use our three social media channels. Yay!Starter Marketing has done a review of our channels and provided positive feedback as well as recommendations. Thank you!
- Vicki Moore, It's All About The Wrapper
They have taken care of my online marketing strategy (Google Ads, Facebook Ads, social media, ...) since 2016. They are experts in the field and are very committed to getting the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Quick Property Sale