Content Marketing & SEO
Search Engine Optimisation, put most simply, allows your website to appear higher in results on search engines such as Google. In today’s world, having a great product is rarely good enough. Neither is having a great website. In order to get seen, your site has to play by certain rules.
To do so, it’s unlikely that you’ll need to overhaul your entire online presence. Slight and subtle changes go a long way in the world of SEO, but as only 6% of all search result clicks come from the second page of Google, it’s something you need to pay close attention to.
As an SEO agency, this is very much our speciality. We’ve provided SEO services for various EdTech and FinTech businesses. We’ve provided local SEO services as well as SEO services for companies operating in different continents.
SEO is something we know inside out, and there are lots of different approaches we can offer you. These all fall under either ‘on page’ SEO or ‘off page’ SEO, and we can utilise any combination of SEO techniques to get your business the ranking it deserves.
On-page SEO refers to everything we can do within the pages of your site to make you more discoverable. This is the sneaky area of SEO. The tweaks to web pages that no one would notice, but have you shooting up Google’s ranking. Techniques include:
It’s in Google’s best interest to show people your page if it’s relevant to what they’re searching for. After all, if it wasn’t good at that, none of us would use it. So to decide whether it should be displaying your page high up in its results, it automatically ‘reads’ your page.
But Google is very eager. It wants to find out whether your page is relevant to the search as quickly as possible, so it uses shortcuts. One of these is to read the ‘meta-tag’ of each of your pages. This is the short piece of copy that describes the content of your page, sometimes seen when the page appears in a search result. We make sure you’re using the right words in the right way.
Meta tagging may be one of the first things Google’s bots look at, but they will dig deeper. The way your page is structured, the way your URL is written, the uniqueness of your content – all of these act as little flags for how highly your page should be ranked.
Part of our SEO service is to make sure your page has no weak spots. When the Google bots read it, they will like what they see.
Any SEO specialist in London will tell you that keyword research is one of the most vital elements of SEO and heavily impacts both previous elements mentioned. We know that Google looks for certain things being done in certain ways, but how does it decide what are the ‘right’ words when looking at meta tagging or page content? It looks at ‘keywords’.
Keywords are the terms that people type when they’re trying to find a product or service. For example, imagine you have a business which sells classic motorbikes in Birmingham. ‘Classic motorbikes Birmingham’ is likely to be a keyword, so you’ll want to use it in certain places on your site. However, it may be the case that thousands of people each month are searching for ‘vintage motorbikes Birmingham’. If this keyword appears nowhere on your site, but someone enters that as a search term, your business may not rank very highly.
This is where we come in. We have access to expert software which enables us to identify all keywords relating to your business, as well as the keywords your competitors use. This enables us to make sure you’re not left behind when your site is offering exactly what people are looking for.
Off-page SEO describes actions taken outside your own site which improve its ranking. ‘Outside’ your site may give the impression that there’s nothing you can do about it, but that’s far from the case.
Link building is making sure there are links to your website in other ‘trusted’ places throughout the web and it can play a big role in how high your page ranks. But how do you get other websites to provide links to your own? Through a bit of industry knowledge and the right contacts, we can help you build strong links that will give your page a big boost.
Your page rank will also improve if it is linked to ‘trusted’ social profiles. Partnering with an influencer that can promote your content not only puts you in front of all of their followers, it also makes your page more likely to be found organically. With decades of experience in marketing, we have relationships with influencers in many industries and have good practices for getting hold of new ones.
Blogging on your own site is another good way to boost on-page SEO, but writing for other websites’ blogs is fantastic for off-page SEO. Not only are you building valuable links, but building relationships with external sources that can help you over time – providing free content for them whilst improving your own page rank. We identify where you should and can post, and write the content for you (should you want us to).
Terms you may have heard
Keywords: Keywords describe the main words and phrases people use when searching for your product or service.
SEO: Search Engine Optimisation. The process of making your site easy to find on search engines like Google and Bing.
URL: This is what’s in the bar right now at the top of your browser – the web address for each page.
Funnel: A funnel is another term for a sales process or sales journey. It describes the stages from initial interest in your business all the way through to a sale being made.