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Content Marketing & SEO

Something We Know Inside Out

Search Engine Optimisation, put most simply, allows your website to appear higher in results on search engines such as Google. In today’s world, having a great product is rarely good enough. Neither is having a great website. In order to get seen, your site has to play by certain rules.

To do so, it’s unlikely that you’ll need to overhaul your entire online presence. Slight and subtle changes go a long way in the world of SEO, but as only 6% of all search result clicks come from the second page of Google, it’s something you need to pay close attention to. 

As an SEO agency, this is very much our speciality. We’ve provided SEO services for various EdTech and FinTech businesses. We’ve provided local SEO services as well as SEO services for companies operating in different continents. 

SEO is something we know inside out, and there are lots of different approaches we can offer you. These all fall under either ‘on page’ SEO or ‘off page’ SEO, and we can utilise any combination of SEO techniques to get your business the ranking it deserves.

On-page SEO
Off-page SEO

On-page SEO refers to everything we can do within the pages of your site to make you more discoverable. This is the sneaky area of SEO. The tweaks to web pages that no one would notice, but have you shooting up Google’s ranking. Techniques include:

Meta tagging

It’s in Google’s best interest to show people your page if it’s relevant to what they’re searching for. After all, if it wasn’t good at that, none of us would use it. So to decide whether it should be displaying your page high up in its results, it automatically ‘reads’ your page. 

But Google is very eager. It wants to find out whether your page is relevant to the search as quickly as possible, so it uses shortcuts. One of these is to read the ‘meta-tag’ of each of your pages. This is the short piece of copy that describes the content of your page, sometimes seen when the page appears in a search result. We make sure you’re using the right words in the right way. 

Page optimisation

Meta tagging may be one of the first things Google’s bots look at, but they will dig deeper. The way your page is structured, the way your URL is written, the uniqueness of your content – all of these act as little flags for how highly your page should be ranked. 

Part of our SEO service is to make sure your page has no weak spots. When the Google bots read it, they will like what they see. 

Keywords research

Any SEO specialist in London will tell you that keyword research is one of the most vital elements of SEO and heavily impacts both previous elements mentioned. We know that Google looks for certain things being done in certain ways, but how does it decide what are the ‘right’ words when looking at meta tagging or page content? It looks at ‘keywords’. 

Keywords are the terms that people type when they’re trying to find a product or service. For example, imagine you have a business which sells classic motorbikes in Birmingham. ‘Classic motorbikes Birmingham’ is likely to be a keyword, so you’ll want to use it in certain places on your site. However, it may be the case that thousands of people each month are searching for ‘vintage motorbikes Birmingham’. If this keyword appears nowhere on your site, but someone enters that as a search term, your business may not rank very highly. 

This is where we come in. We have access to expert software which enables us to identify all keywords relating to your business, as well as the keywords your competitors use. This enables us to make sure you’re not left behind when your site is offering exactly what people are looking for. 

Off-page SEO describes actions taken outside your own site which improve its ranking. ‘Outside’ your site may give the impression that there’s nothing you can do about it, but that’s far from the case. 

Link building

Link building is making sure there are links to your website in other ‘trusted’ places throughout the web and it can play a big role in how high your page ranks. But how do you get other websites to provide links to your own? Through a bit of industry knowledge and the right contacts, we can help you build strong links that will give your page a big boost.

Influencer outreach

Your page rank will also improve if it is linked to ‘trusted’ social profiles. Partnering with an influencer that can promote your content not only puts you in front of all of their followers, it also makes your page more likely to be found organically. With decades of experience in marketing, we have relationships with influencers in many industries and have good practices for getting hold of new ones. 

Guest posting

Blogging on your own site is another good way to boost on-page SEO, but writing for other websites’ blogs is fantastic for off-page SEO. Not only are you building valuable links, but building relationships with external sources that can help you over time – providing free content for them whilst improving your own page rank. We identify where you should and can post, and write the content for you (should you want us to).

Terms you may have heard

Keywords: Keywords describe the main words and phrases people use when searching for your product or service. 

SEO: Search Engine Optimisation. The process of making your site easy to find on search engines like Google and Bing. 

URL: This is what’s in the bar right now at the top of your browser – the web address for each page. 

Funnel: A funnel is another term for a sales process or sales journey. It describes the stages from initial interest in your business all the way through to a sale being made.

Case Study

Premier Sailing LinkedIn Outreach & Crowdfunding Campaign
Bippit Content-Led Marketing Strategy
Eton X - COVID Campaign

What Our Clients Say About Us

Thanks to Yay!Starter Marketing's field expertise, the client's campaigns have generated a 20.1% acceptance rate, allowing them to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project's success.
- Emma Warren-Jones, Scholarcy
They have been taking care of my online marketing strategy (google ads, FB ads, social media, ...) since 2016. Not only they are expert in the field but they are very committed to get the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Faster Property Solutions
Yay!Starter are, unequivocally, the finest digital marketing agency I’ve ever worked with. Within six months they have breathed new digital life into the company by transitioning us away from in-house outdated techniques and poor results to bringing us huge gains in quality lead generation through carefully constructed warm and cold outreach email campaigns, greatly increasing our CTR and boosting our open rates by over 20%, as well as advancing our brand awareness and social media presence.
- Jamie Browning, Ultima Environmental
We worked with the brilliant team at Yay!Starter over a 2 month period, consulting on market research for a digital learning programme. Their professionalism, depth of research and lightning-fast turnaround time made them an absolute pleasure to work with and I look forward to the opportunity to collaborate again on future projects.
- Jill Kayton, Avado
During her time working with us, Jessy from Yay!Starter Marketing has delivered a clear strategy across multiple marketing streams which has given us at Paybase the ability to make every aspect of our marketing accountable. Jessy and the team have produced fantastic work in generating inbound leads, creating and running our email automation nurturing programme, leading our re-brand project and growing our social media following and engagement. I couldn't recommend them more.
- Anna Tsyupko, Paybase
Words are not enough! Having used other agencies before, Yay!Starter are the first to react with action rather than ``just words``. They not only gave us open and honest advice but put the plan into action with maximum effort to ensure the best outcomes for us!
- Colin Stracey, Premier Sailing
Highly recommended! I have worked with Yay!Starter for more than 6 months so far, and they have proven to be really really good. We started right after our branding was finished, and they managed a full marketing campaign for us. The outcome was more than we expected. Jessy was on top of things and very responsive. They did content for us, our social media and even outbound marketing. I am a very satisfied customer.
- Ibrahim Abdel Rahim, Moonbase
In the space of just 3 months, Jessy helped us map out various go-to-market strategies, set up outbound systems, and deliver a meaningful content strategy.Thanks to her support, we made the right choices at the right time, tested the things that matter, and successfully acquired our first customers.
- Samuel Lathey, Bippit
I worked very successfully with Yay!Starter this year to increase our Instagram presence, create campaigns with influencers, and raise our brand awareness on the market.Getting a report at the end of the month with all the steps done was really helpful to actually get an idea of what exactly happened and build confidence is well spend money. I highly recommend Yay!Starter Marketing and would come back again to them when needed.
- Andrei Popovici, Wunderman Thompson Commerce
Yay!Starter is an efficient and hard-working company that gets results. It has an innovative marketing approach, and Yana Lapitskaya, who owns and runs the company, is forward thinking and has made numerous suggestions to improve our status. We are very happy with the results produced so far and would highly recommend Yay!Starter to any business.
- Amanda Hamilton, NALP
Yay!Starter Marketing helped us with B2B marketing and strategy. Besides that, their strong industry network in the UK helped us to validate one of our business projects with the potential customer. Yana has years of experience in the field. Very professional. Definitely recommend working with them.
- Eugene Mankov, VideoDone
It was great working with the Yay!Starter to optimise our SEM. They are easy to work with, extremely knowledgable and eager to collaborate. Drove the results we wanted in terms of traffic and conversion and worked with us to optimise our creativity effectively. Looking forward to more good work!
- Jack Humphreys, Hostelworld Group
Thank you so much to Yana for providing It's All About The Wrapper with some clear guidance on how to use our three social media channels. Yay!Starter Marketing has done a review of our channels and provided positive feedback as well as recommendations. Thank you!
- Vicki Moore, It's All About The Wrapper
They have taken care of my online marketing strategy (Google Ads, Facebook Ads, social media, ...) since 2016. They are experts in the field and are very committed to getting the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Quick Property Sale