Why You Need Google Analytics for Business Growth
Google Analytics can be utilised in any business, regardless of size of industry. Smart business owners should have a clear understanding of how Google Analytics can help them grow their company and achieve their strategic objectives.
In simple terms, Google Analytics allows you to understand your customers’ behaviour, track their behaviours online, and identify whether your site solved their problem. Now let’s discuss this in more broad terms.
1. Google Analytics tells you where your visitors are coming from
When working on your digital marketing strategy, it is important to understand where your customers are coming from so you can focus on the digital marketing channels bringing the most traffic to your site. It will also tell you whether your visitors view your site on their phones or laptops, early in the morning or late at night, whether they are located locally, nationally or globally. All of this data will give you valuable insight into your customers and help you make smarter and more informed business decisions.
2. It will help you to pinpoint your target audience and understand customer behaviour
Your digital marketing campaigns do not have to be aimed at all of your customers at once. The best approach is to tailor your digital marketing campaigns to suit the needs and preferences of different customers. Google Analytics will help you track customer behaviours and personalise your advertising to boost your overall marketing results.
3. Google Analytics will help you track whether you are hitting your goals
The Goals option on Google Analytics helps you track your business growth. It allows you to assign goals and track your customers’ journeys based on their actions, which in turn, allows you to identify your conversion rates. This tool will help you formulate an effective digital marketing campaign that addresses each stage of a customer journey. You will be given data such as:
- The search terms that bring in traffic
- The content that customers engage with the most
- At which point a customer bounced off your site
- Digital marketing channels that bring the most traffic
- Competitor analysis
All of this data is not only valuable for delivering the best product or service to your customer, but also for the growth of your business. Making data-driven decisions will help you maximise your digital marketing results and get the most out of your investment. Google Analytics can have a dramatic impact on your business and profitability. Every business owner should leverage Google Analytics software to make smarter digital marketing decisions and drive sales and revenue.
If you are looking to set up a Google Analytics account for your social media, here is a step by step guide that will take you through the process.
But in case you want to avoid the headache, Yay!Starter Marketing is here to help you set up and monitor your Google Analytics account as well as work out a digital marketing strategy based on the data we will extract. Do not hesitate to get in touch with us today and receive a free evaluation of your marketing strategy.