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he term ‘Influencer’ refers to a person who has an established following on various social media platforms such as Instagram, YouTube, or Twitter and the ability to influence decisions of their aud...

With the social media landscape continuously evolving, it’s fundamental for businesses to understand not only the best practices but also the actions to avoid on social media, so that you can prev...

With COP26, the Earth Shot Prize and Adam McKay’s climate-inspired blockbuster, Don’t Look Up fuelling the headlines, 2021 marked a year where climate conversation took centre stage.

With the marketing industry continuously changing to adapt to emerging trends, the New Year marks the perfect time for businesses to gain an understanding of upcoming trends, as well as to implemen...

As a digital marketing agency working with startups and SMEs, we’ve been on a roller coaster of a journey this year and are excited to share some of our latest learnings with our readers. After all...

We all love a good crime series that makes us wonder who the criminal is, don’t we? Dexter, Sherlock, White Collar, The Mentalist just to name a few...And as much as we love a show’s plot, many of ...

Yay!Starter's insights after chatting to Steven Bartlett - the founder of Social, author and the new dragon on Dragonsn Den

Lights, Camera, Action! But wait, who are you presenting to? A movie producer doesn’t start shooting for a blockbuster film without researching and funneling down their target audience, so what mak...

In the fast-paced business world, it is essential that you understand key terms and how they can impact your operations and profits. With that in mind, we are going to discuss the term product-mark...

Content copy is a huge part of acquiring and retaining your customers. This quick guide presents some of the tips you may find useful when working on your copy.

If you are looking to thrive in the digital reality of 2021, it is important to be aware of some eCommerce trends to watch out for when creating a digital marketing strategy that will help your bus...

In this month of June, Co-Founder Jessy Conflon shares a reflection on Pride and why it is important to stand with the LGBTQ+ community.

Working with an agency is advantageous for a FinTech/Tech start-up company, rather than hiring an in-house team.

Over the past few years, we have been very fortunate to work with a number of brilliant e-Learning and EdTech companies. We’ve seen time and again eLearning or EdTech businesses struggling to come ...

Google Analytics can be utilised in any business, regardless of size of industry. Smart business owners should have a clear understanding of how Google Analytics can help them grow their company an...

Paid social media advertising is a practice of placing an ad on popular social media platforms and targeting a particular demographic to ensure it reaches the audience of your interest.

PPC or pay-per-click advertising is one of the many digital marketing channels used to drive traffic from search engines. It is a common practice for both new and established businesses to use PPC ...

Every smart business owner knows the importance of SEO strategy when it comes to driving traffic and sales. Think about it - customers are unlikely to find your site if you appear on page 20 of Goo...

Starting an eCommerce business is hard work, so you need to do everything in your power to make it a long-term success. Your eCommerce digital marketing campaigns will play a fundamental role in th...

In the fast-paced business world, it is essential that you understand key terms and how they can impact your operations and profits. With that in mind, we are going to discuss the term product-mark...