As a VC, the more trusted partners you can have at your disposal the more comfortable you can feel when investing in new companies. You may spot a business which has an idea you think can go the distance, but if their marketing setup doesn’t look up to scratch, how much faith can you put in them?
VCs often tell us that it also works the other way around. New businesses seeking investment want a partner that can recommend best-in-class marketing agencies, or marketing agencies which specialise in their particular area of business.