eLearning & EdTech Digital Marketing Agency

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Digital Marketing for eLearning and EdTech

eLearning businesses are those which have anything to do with teaching or training delivered electronically. You don’t have to consider yourself part of the education sector, you might just have a new training programme that you’re looking to market – that still counts.

EdTech is short for education technology, it refers to new technological implementations that could be used by learners in and out of the classroom. This includes the use of computer programmes, web and mobile apps, AI technology, Learning Management Systems (LMS), Learner Experience Systems (LXP), and much more. The buyers of EdTech solutions and typically medium and large businesses, as well as educational institutions.

What are the best approaches to eLearning & EdTech digital marketing?

When it comes to digital marketing for EdTech or eLearning, there are particular approaches which can yield success and we act as your outsourced marketing team. We can provide a full suite of eLearning digital marketing services, including inbound marketing services (email marketing, webinars, social media, eBooks) and outbound marketing services (social media advertising, Google Ads, lead generation outreach campaigns).

Why choose Yay!Starter as your eLearning or EdTech digital marketing partner?

EdTech & eLearning digital marketing specialists

At Yay!Starter, we specialise in digital marketing for eLearning and EdTech businesses which means we have the skills and experience to create an effective marketing strategy for your business. You can have peace of mind knowing that you are in very capable hands when you partner with Yay!Starter.

Dedicated support

We take a personal approach and will provide you with dedicated support throughout the process. Your dedicated account manager will take the time to get to know your business and design a marketing plan and an eLearning or an EdTech digital marketing strategy that is tailored to your brand and audience.

Tailored digital marketing strategies

We know there is no one-size-fits-all when it comes to digital marketing strategy for Edtech and eLearning businesses. This is why we create marketing solutions that are customised to your specific business needs.

Client Testimonials

Emma Warren-Jones, Scholarcy

Ben Giles, Ultima Cleaning

What is EdTech & eLearning digital marketing?

There are various digital channels that Edtech & eLearning companies can use to increase their online presence. This includes but is not limited to:

  • Social media
  • Blogs
  • Email
  • SEO

Why is EdTech & eLearning digital marketing important?

The EdTech and eLearning markets are booming and have seen exponential growth in the past few years. However, it has also become extremely competitive and standing out in the eLearning or the EdTech markets can be a serious challenge!

Digital marketing strategy is a must if eLearning or EdTech businesses want to gain a competitive advantage and capture the attention of their audience. A strong EdTech digital marketing campaign will build brand exposure, boost online engagement, and ultimately, increase sales and revenue.

Services

eLearning package
Social advertising
Google Ads
B2B Lead Generation
SEO
Email marketing

Our new Online Course Marketing Launch Package has been specially designed to get your eLearning course up and running and ensure that it’s set up for success from the start. We’ll take care of everything – from email automation setup and planning to landing page creation and payment integration.

This means you can focus on what you’re good at – creating amazing content – and leave the rest in our very capable hands!

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Get your eLearning course in front of the right target audience:

Planning a successful course launch is not easy and there are many moving parts that all need to work together in unison. Partnering with an eLearning marketing agency will remove the stress and ensure that your course launch strategy is a success from the start, and that you can thrive in the eLearning industry. 

Make your course launch hassle-free and save your time & effort:

We do extensive market research to understand your target audience and create a strategy that is tailored to their needs and preferences. Then, we design an intentional customer journey that will drive qualified leads and get your course in front of the right people!

Scale your business to new heights and achieve your marketing goals:

Our eLearning experts will take the time to understand your goals and create a powerful marketing strategy that will take your business to the next level! We genuinely care about your business and are fully aware of the challenges the eLearning industry faces– think of us as an extension of your own team.

The average adult in the UK spends 102 minutes each day looking at social media. To be able to advertise in front of a predetermined audience, in a way which we know will be seen, is an incredibly useful tool. 

This is not to say that it is easy. Social advertising is a highly competitive space and miscalculated steps can lead to costly, ineffective campaigns. We are here to act as your guides.

eLearning & EdTech LinkedIn ads:

Given that eLearning and EdTech businesses often offer services related to training and additional education, they usually have a clear target audience. LinkedIn’s ability to find and reach out to particular professionals makes it a very useful tool. 

When it comes to LinkedIn ads we can assist you from start to finish, helping you build your desired audience, draft your ads and A/B test to get the most out of your budget. 

eLearning & EdTech Facebook/Instagram ads:

Facebook and Instagram ads can work in a variety of ways for eLearning businesses. Like other Instagram ad agencies for eLearning, we utilize traffic and the algorithm to keep your ads front and centre. Facebook Messenger ads can be very effective in lead generation – allowing your target audience to chat to you directly and ask any questions they might have. 

Facebook can also be utilised in eLearning digital marketing for traffic and conversion campaigns, creating buzz around a particular topic and/or driving people to your site. This is perfect for eLearning courses and EdTech businesses that target a specific audience but don’t have a high search intent, such as a course for cleaners making areas safe during the COVID-19 outbreak.

Our eLearning and EdTech marketing agency has extensive experience with Facebook, including social media management, which enable us to offer your business a range of approaches, so you can select what is best for your business goals.

If your eLearning or EdTech business has an offering which is considered to be ‘essential’ for your customer’s progression (for example, a training course to become a driving instructor or project manager) then Google ads are hugely important in your eLearning or EdTech digital marketing strategy.

This is because put simply, people will almost certainly be searching for these courses on Google. For eLearning products such as helping young people become more self-confident, the approach would be a bit different, as they wouldn’t be searched as much. But when it comes to essential courses, you can’t overlook the might of Google, and we make sure your business gets seen through well- researched and specific marketing campaigns. 

Google Search/Display ads:

Google ads are split into search ads and display ads. Search ads are what appear at the top of your page when you enter a search, whereas display ads are placed on certain websites across the web from companies that are part of the Google Display Network (GDN). 

The effectiveness of those ads will depend on your strategy, keyword research and the ads themselves. With thousands of companies competing for the same space, we make sure you stand out. 

Retargeting ads:

Google ads are not just to attract new potential clients. Retargeting allows you to display ads with specific messaging to those that have already visited your site, reminding them of your services or potentially offering them certain deals. 

With 73% of online transactions being abandoned at the checkout, efficient retargeting is one of the best ways to ensure your marketing campaign (and spend) isn’t done in vain.

In the B2C market, lead generation campaigns aren’t really feasible. If you’re a company selling socks, you probably wouldn’t email a bunch of people at random asking if they wanted to buy a pair – it would be an inefficient use of time and resources. 

However, with the majority of EdTech businesses being B2B, these campaigns can be perfect for online marketing in EdTech digital marketing. There is scope for you to identify particular targets, or even particular individuals, and pitch your offering directly to them.

Email outreach:

We use a variety of tools to facilitate an email outreach from start to finish, from obtaining contact information to automating messaging, categorising replies and adding potential leads down particular sales funnels. 

Sending cold call emails that are engaging, informative and inspiring without being spammy is somewhat a fine art, but one that we are well-practised in. 

LinkedIn outreach: 

As with the email outreach previously mentioned, we use a variety of tools to not only warm up your targeted audience before we automatically connect you to them on LinkedIn, but automate and personalise your outreach via LinkedIn messages.

We do all the EdTech digital marketing work so you can reach the most relevant and warm audience within a realistic budget.

Search Engine Optimisation, put most simply, is what allows your website to appear higher in search results. In today’s world, having a great product is rarely good enough. Neither has a great website. In order to get seen, your site has to play by certain rules. 

Fortunately, there are lots of hints, tips and shortcuts our eLearning digital marketing agency can implement for you that can help your eLearning business become the first result on Google.

On-page SEO:

On-page SEO refers to everything we can do within the pages of your site to make you more discoverable. This includes features such as keyword analysis, meta tagging, page structure optimisation and more. 

Off-page SEO:

Off-page SEO describes actions taken outside your own site which improve its ranking. This involves techniques such as link building, guest blogging, social media marketing and more.

eLearning products and services will often require a certain amount of explanation and, funnily enough, “education”. Your company is not selling a scarf, which the customer can decide whether they like or not relatively quickly.

Customers of eLearning courses need to know the content of the courses and what benefits they can bring. Email marketing allows you to send them a steady stream of resources which allows you to do just that. Content marketing in this way allows you to sell your product more effectively, which makes it useful for any eLearning companies. 

Perhaps they gave you their email to sign up for a webinar. If they attended the webinar, you might want to send them an eBook with more information. If they did not, send them the recording of the webinar – and then the eBook! The emails you send them could depend on whether or not they opened your last email, or even what they clicked on within that email. 

Crucially, all of this is completely automated. As part of eLearning digital marketing activities, we write and organise the emails for you and have them sent at predetermined times based on certain actions. 

This also enables us to see what works and what doesn’t and optimise as we go, allowing you to nurture your leads in the most effective way possible.

Book a Call With Us

Case Studies

Ultima Cleaning Academy Email Outreach
Avado Market Research
Scholarcy B2B Lead Generation
National Association of Licensed Paralegals Marketing Strategy
Eton X - COVID Campaign
What Our Clients Say About Us
Thanks to Yay!Starter Marketing's field expertise, the client's campaigns have generated a 20.1% acceptance rate, allowing them to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project's success.
- Emma Warren-Jones, Scholarcy
They have been taking care of my online marketing strategy (google ads, FB ads, social media, ...) since 2016. Not only they are expert in the field but they are very committed to get the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Faster Property Solutions
Yay!Starter are, unequivocally, the finest digital marketing agency I’ve ever worked with. Within six months they have breathed new digital life into the company by transitioning us away from in-house outdated techniques and poor results to bringing us huge gains in quality lead generation through carefully constructed warm and cold outreach email campaigns, greatly increasing our CTR and boosting our open rates by over 20%, as well as advancing our brand awareness and social media presence.
- Jamie Browning, Ultima Environmental
We worked with the brilliant team at Yay!Starter over a 2 month period, consulting on market research for a digital learning programme. Their professionalism, depth of research and lightning-fast turnaround time made them an absolute pleasure to work with and I look forward to the opportunity to collaborate again on future projects.
- Jill Kayton, Avado
During her time working with us, Jessy from Yay!Starter Marketing has delivered a clear strategy across multiple marketing streams which has given us at Paybase the ability to make every aspect of our marketing accountable. Jessy and the team have produced fantastic work in generating inbound leads, creating and running our email automation nurturing programme, leading our re-brand project and growing our social media following and engagement. I couldn't recommend them more.
- Anna Tsyupko, Paybase
Words are not enough! Having used other agencies before, Yay!Starter are the first to react with action rather than ``just words``. They not only gave us open and honest advice but put the plan into action with maximum effort to ensure the best outcomes for us!
- Colin Stracey, Premier Sailing
Highly recommended! I have worked with Yay!Starter for more than 6 months so far, and they have proven to be really really good. We started right after our branding was finished, and they managed a full marketing campaign for us. The outcome was more than we expected. Jessy was on top of things and very responsive. They did content for us, our social media and even outbound marketing. I am a very satisfied customer.
- Ibrahim Abdel Rahim, Moonbase
In the space of just 3 months, Jessy helped us map out various go-to-market strategies, set up outbound systems, and deliver a meaningful content strategy.Thanks to her support, we made the right choices at the right time, tested the things that matter, and successfully acquired our first customers.
- Samuel Lathey, Bippit
I worked very successfully with Yay!Starter this year to increase our Instagram presence, create campaigns with influencers, and raise our brand awareness on the market.Getting a report at the end of the month with all the steps done was really helpful to actually get an idea of what exactly happened and build confidence is well spend money. I highly recommend Yay!Starter Marketing and would come back again to them when needed.
- Andrei Popovici, Wunderman Thompson Commerce
Yay!Starter is an efficient and hard-working company that gets results. It has an innovative marketing approach, and Yana Lapitskaya, who owns and runs the company, is forward thinking and has made numerous suggestions to improve our status. We are very happy with the results produced so far and would highly recommend Yay!Starter to any business.
- Amanda Hamilton, NALP
Yay!Starter Marketing helped us with B2B marketing and strategy. Besides that, their strong industry network in the UK helped us to validate one of our business projects with the potential customer. Yana has years of experience in the field. Very professional. Definitely recommend working with them.
- Eugene Mankov, VideoDone
It was great working with the Yay!Starter to optimise our SEM. They are easy to work with, extremely knowledgable and eager to collaborate. Drove the results we wanted in terms of traffic and conversion and worked with us to optimise our creativity effectively. Looking forward to more good work!
- Jack Humphreys, Hostelworld Group
Thank you so much to Yana for providing It's All About The Wrapper with some clear guidance on how to use our three social media channels. Yay!Starter Marketing has done a review of our channels and provided positive feedback as well as recommendations. Thank you!
- Vicki Moore, It's All About The Wrapper
They have taken care of my online marketing strategy (Google Ads, Facebook Ads, social media, ...) since 2016. They are experts in the field and are very committed to getting the best for you, according to your budget. Highly recommended!
- Thierry Lemaire, Quick Property Sale