Marketing Team Audit and Optimisation

Your marketing team is the engine that drives your business growth. However, it can be challenging to assess the effectiveness of your team’s operations, identify areas of improvement, and make data-driven decisions to optimise your investment.

Did you know that UK companies lose up to £14 billion each year due to ineffective marketing strategies and inadequate marketing talent? Furthermore, 82% of UK companies struggle to find marketing talent with the right skills and experience, as reported by LinkedIn.

That’s where our Marketing Team Audit comes in. Our expert team will work with you to assess your marketing team’s performance, evaluate its processes and systems, and identify opportunities to improve team efficiency and effectiveness.

Our Marketing Team Audit is a comprehensive review that includes data analysis, team assessment, and recommendations for improvement.

Our audit includes:

1. Data analysis. We start by analysing your marketing data, such as website traffic, social media engagement, and lead generation metrics, to get a complete picture of your team’s performance.
2. Team assessment. Next, we evaluate your team’s structure, processes, and systems to identify any inefficiencies, gaps, or bottlenecks that may be hindering your team’s success. We’ll assess your team’s skills, competencies, and capacity to deliver against your marketing goals, as well as how fit for purpose the tools and technology to manage your marketing operations are.
3. Recommendations for improvement. Finally, we’ll provide you with a detailed report that outlines our findings and recommendations for improvement. With our marketing team audit services, you’ll gain valuable insights into your team’s strengths and weaknesses, as well as a clear roadmap for improving your team’s performance and maximising your ROI.

As a marketing agency that has grown from 1-2 to 10+ people, we know how to create highly efficient marketing teams that can collaborate in-person and remotely. We also understand the challenges of hiring the right team members and why it is crucial to get it right. 

Generic hiring solutions – like using recruitment agencies that do not understand digital marketing intimately – won’t cut it – you can trust us on this as we’ve been through it ourselves and after writing off £10,000 we’ve come up with a marketing team hiring process to help startups and scale-ups build their dream teams.

Why is it important to get the hiring process right?

For one, a poor hire can be costly, not just in terms of salary but also in terms of the impact on team morale and productivity. Additionally, if a team member isn’t the right fit, it can be difficult to let them go and start the hiring process all over again. This is why it’s important to take a strategic approach to hiring.

The cost of a bad hire can be significant. According to a study by the Recruitment & Employment Confederation (REC), a bad hire at the mid-management level, earning a salary of £42,000, can cost a business more than £132,000 over time.

By outsourcing the marketing team hiring process to us, you get digital marketing pros, not generalist recruiters, to hire other digital marketing pros. Which:

• Saves time – 2-3 months on average
• Avoids costly hiring mistakes – at least £5,000 per hire
• Gives you access to a wider talent pool you may have not known existed

We can help you identify the skills, experience, and personality traits you need in a marketing team member, help you craft a compelling job description that will attract top candidates and also ensure there’s a cultural fit.

Our marketing team hiring process includes the following steps:

1. Job Requirements analysis: We work with you to identify the key responsibilities and required skills for the role – must haves and nice to haves. We also consider your company culture and values to ensure the new team member will be a good fit.
2. Job Description: We craft a job description that accurately reflects the role and responsibilities and will appeal to top talent.
3. Vacancy Advertisement: We advertise the job vacancy through our network and on relevant job boards to attract a wide range of candidates.
4. Candidate Sourcing: We review resumes and applications to identify top candidates. We also conduct preliminary phone screenings to narrow down the pool further.
5. Interviewing: We conduct in-person or virtual interviews with the top candidates, assessing their fit with your team and ability to do the job.
6. Selection Process: We work with you to select the final candidate(s) and make an offer.

You can engage us for all of the above or selected services only – depending on your actual requirements. No fixed packages, no hidden costs, and no tricks!

With our marketing team hiring process services, you’ll benefit from our proven recruitment strategies and our deep understanding of what it takes to build and manage a high-performing marketing team.

Benefits of Marketing Team Optimisation:

• Improving team performance: By identifying weaknesses and inefficiencies and providing feedback and coaching, you can improve the performance of individual team members and the team as a whole.
• Increasing ROI: By setting clear goals, tracking progress, and adjusting your strategies, you can maximise your return on investment and get the most out of your marketing budget.
• Adapting to changing market conditions: By staying up-to-date with industry trends and adjusting your marketing strategies accordingly, you can respond quickly to changing market conditions and stay ahead of the competition.

At Yay!Starter, we understand that in times of economic uncertainty, it’s crucial to optimise your marketing team to maximise your ROI and adapt to changing business environment.

Our Marketing Team Optimisation process includes:

1. Goal setting: Identify specific, measurable, and achievable goals for your marketing team based on your company’s objectives and market conditions.
2. Performance tracking: Track the performance of your marketing team regularly using metrics such as website traffic, lead generation, conversion rates, and customer acquisition costs.
3. Feedback and coaching: Provide regular feedback and coaching to your team members to help them improve their skills and performance.
4. Adjustment: Adjust your marketing strategies based on the data and feedback you receive to ensure that during economic uncertainty you are on track to achieving your goals.
5. Recommendations on restructuring your marketing team composition, roles and responsibilities with ROI in mind.

With our marketing team optimisation services, you’ll be able to improve your team’s performance, increase your ROI, and adapt to changing market conditions.

Our experienced team will collaborate with you to create compelling messages that highlight your company’s mission, vision, and values on various social media platforms, including LinkedIn, Glassdoor, and your website. We’ll also help you design a job posting strategy that maximises your reach and effectively attracts the most suitable candidates.