As a CMO or Head of Marketing you are often brought in to revitalise or reimagine the entire marketing approach for your organisation. If you were starting from scratch that wouldn’t be such a bad thing, but the trouble is that is not often the case. CMOs and Heads of Marketing often inherit marketing processes that are not in a good shape and are expected to make an immediate impact to the business’s bottom line.
Hiring the right people to enact your vision takes time and considerable budget when you most likely don’t have either. Improvements need to be made on the leads that the sales teams are getting and in certain instances marketing and product may not be well aligned.