11 February 2022
Social Media Mistakes to Avoid in 2022
With the social media landscape continuously evolving, it’s fundamental for businesses to understand not only the best practices but also the actions to avoid on social media, so that you can prev...
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20 January 2022
Five B2B Trends to Watch in 2022
With the marketing industry continuously changing to adapt to emerging trends, the New Year marks the perfect time for businesses to gain an understanding of upcoming trends, as well as to implemen...
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16 December 2021
2021: A Year in Review
As a digital marketing agency working with startups and SMEs, we’ve been on a roller coaster of a journey this year and are excited to share some of our latest learnings with our readers. After all...
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20 October 2021
An Unsung Black Marketing Icon
Do you know of any African Americans who were responsible for timeless marketing and pop culture campaigns? We do. Keep reading to learn more!
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16 September 2021
3 Pillars of Success on Social Media
Social media has not only become a part of our everyday lives but is also one of the most powerful tools in getting your product out there, creating awareness and generating sales. But how do you p...
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25 August 2021
How to Determine Your Target Audience
Lights, Camera, Action! But wait, who are you presenting to? A movie producer doesn’t start shooting for a blockbuster film without researching and funneling down their target audience, so what mak...
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1 July 2021
2021 eCommerce Best Practice Trends
If you are looking to thrive in the digital reality of 2021, it is important to be aware of some eCommerce trends to watch out for when creating a digital marketing strategy that will help your bus...
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12 March 2021
Google PPC: Is It Worth It?
PPC or pay-per-click advertising is one of the many digital marketing channels used to drive traffic from search engines. It is a common practice for both new and established businesses to use PPC ...
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