B2B Market Research
Businesses decide to do market research for various reasons. Some want to know their customers better, enabling them to improve their offering, marketing strategy and marketing communications. Others want to judge their internal situation and see where their company sits in their target market.
Why is market research important for B2B businesses?
As a B2B market research agency, we know that if your business is planning to move into a new market, research will definitely be required, allowing you to learn about relevant consumer trends, regulations and potential competitors.
Even if you are not expanding to a new market, performing regular research into the competitors in your target market is a wise move for your business, enabling you to see if any companies have joined or existing companies have repositioned.
Most importantly, research gives you information, and no business has ever been disadvantaged by having more information. Upon gathering the data we assess and analyse it, creating a visual representation of all strategic insights gained.
What are the benefits of B2B market research?
- Define your target audience: Our market research services allow businesses to identify their target market and create customised marketing strategies.
- Gain a competitive advantage: B2B insights, gained by research, can be used to identify the latest trends and uncover new market opportunities as they appear.
- Data-driven decisions: Market research allows company owners to make better-informed decisions that will drive business growth.
- Strengthen customer relationships: Market research will give you a deeper understanding of your audience and their needs. This data can be used to improve customer experience and strengthen retention.
Types of B2B Market Research
Market analysis
Competitive analysis
Qualitative analysis
If you are either just launching your business or looking to move into a new market, this is what you need. Our B2B research agency carries out customer research and identifies opportunities in all aspects of the market, covering potential clients, target demographics, current buying trends and more.
This type of B2B market research allows you to learn everything about all the competitors in your space. This is not just a case of who they are and how long they’ve been operating, but how they position themselves, which events they are appearing at, which publications they are featuring in and more.
The more you know about your competitors the better you can market your own offering effectively and identify opportunities to improve your customer experience. Our London-based B2B market research agency handles the data processing for you in a thorough, yet discreet, manner.
Qualitative analysis allows you to get more detailed information from a smaller sample size. As opposed to answering set questions which have set answers, as with quantitative analysis, this approach usually involves small focus groups and market research online communities, allowing them to answer open-ended questions.
If you are launching a new app and want to check how easy it is to use, this type of business market research is highly valuable. As a market research company, we undertake all data processing and provide all kinds of B2B market research services: curate your research group, host sessions and interpret and present data.
What Our Clients Say About Us
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