Online Course
Digital Marketing Package

Let us launch your eLearning course the right way!

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Looking to launch an eLearning course but don’t know where to start? We’ve got the solution!

The eLearning space is booming and it’s the ideal time to break into it. Online courses are becoming more popular BUT there is fierce competition and marketing a new course can seem daunting.

  • You feel overwhelmed by everything associated with the technical setup.
  • You don’t have the time to learn everything needed to create a successful marketing strategy.
  • You’re struggling to promote your eLearning course and generate leads.
  • You don’t know where to start but know you would like the support of a trusted partner.

Introducing our Online Course Digital Marketing Package

Our new Online Course Digital Marketing Package has been specially designed to get your eLearning course up and running and ensure that it’s set up for success from the start. We’ll take care of everything – from email automation setup and planning to landing page creation and payment integration.

This means you can focus on what you’re good at – creating amazing content – and leave the rest in our very capable hands!

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Why is a digital marketing strategy essential?

studying

You could spend months or even years creating the best eLearning course in the world but no one is going to buy it if they don’t know it exists.

To be successful, you must create an effective marketing strategy that will engage your target audience, generate buzz, and drive qualified leads to your site.

What makes this the best solution?

Make your course launch hassle-free and save time & effort.

Planning a successful course launch is not easy and there are many moving parts that all need to work together in unison. Partnering with an eLearning marketing agency will remove the stress and ensure that your course launch strategy is a success from the start.

Get your eLearning course in front of the right target audience.

We do extensive market research to understand your target audience and create a strategy that is tailored to their needs and preferences. Then, we design an intentional customer journey that will drive qualified leads and get your course in front of the right people!

Scale your business to new heights and achieve your goals.

Our eLearning experts will take the time to understand your goals and create a powerful marketing strategy that will take your business to the next level! We genuinely care about your business and are fully committed to helping you succeed – think of us as an extension of your own team.

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Our 8-phase process

Our Course Launch Package includes everything from your pre-launch campaign and content creation to sales emails and Google Ads. It combines all of these elements (and more) to create a strong and consistent brand.

meeting

Phase 1: Strategy meeting

We kick off your eLearning course launch by having a 1-1 strategy meeting to discuss your marketing goals and create a strategy timeline for the launch.

launch

Phase 2: Pre-launch campaign

During the pre-launch campaign, we promote a free mini-course to build visibility and attract/validate qualified leads. This is known as a lead magnet – the main goal is to collect customer contact information e.g. email addresses.

funnel

Phase 3: Funnel strategy

We’ll work with you to create a marketing funnel that is optimised for conversions, so you can get the most out of your launch. We focus on all aspects of the customer journey – from when a user first sees your ads to the eventual purchase of the course.

content

Phase 4: Content creation

Content planning is a key part of every successful product launch. This phase will help us determine what type of content will be most effective and the best way to promote it to your target audience.

email

Phase 5: Email automation

Sending regular emails to your audience is a great way to nurture leads and boost sales – but it’s very time-consuming! We introduce email automation to streamline this process and track your email marketing performance for you.

landing page

Phase 6: Landing page design

When it comes to conversions, first impressions are everything and a well-designed landing page will convince visitors to stay on your site. During this phase, we create up to two well-built landing pages designed to promote both your free courses and paid courses.

funnel automation

Phase 7: Funnel creation

Every business needs a system for converting website visitors into paying customers – that system is called a sales funnel. As part of this package, we’ll design an effective sales funnel from the course pre-launch through to the launch and sales of the courses.

ads

Phase 8: Ads campaign

During the last phase, we use social or search ads to promote your course and build awareness via a powerful ad campaign. We personalise ads based on your audience and track the performance closely so we can optimise your campaign and bring you the best results!

This package includes:

  • Campaign strategy
  • 2 landing pages
  • Sales funnel creation
  • Ads campaign setup
  • Campaign optimisation
  • 1-month social media content plan & templates
  • 12 messages in up to 3 email automation sequences

FAQs

What’s the process?

We’ll start by creating a course launch strategy that is tailored to your product, audience, and marketing goals. Then, we’ll create a new lead market (we recommend a free mini-course) before planning and creating high-quality content for your brand. Our eLearning experts will then design the user journey and create a marketing funnel that is optimised for conversions. Email automation sequences will then be created along with up to two landing pages to promote your free/paid courses. Finally, we will launch a powerful ad campaign using Google ads or social ads to generate buzz and boost leads/conversions.

How much of my time will this take?

We take a personal approach and encourage our clients to get involved throughout the process if they want to. While this isn’t an entirely hands-off process, we handle all of the design, writing, and set-up for you. We may require your time for the initial strategy meeting, providing key information, and reviewing deliverables.

How much does the package cost?

Our course launch package is priced at £4,000 per month. It includes everything you need to launch a new eLearning course, build brand awareness, and drive qualified leads to your site. Please note, advertising cost is not included in the price of the package.

How do I get started?

We will discuss your goals and decide if our course launch package is right for your product. If it’s a good fit, then we’ll put together a contract and decide on a date to start launching your eLearning course!

How long does the process take?

The exact timeline depends on many factors including the time it takes to finalise the launch strategy and get feedback on deliverables. However, it generally takes around 1 month to get your course launch up and running. We will then continue to optimise and monitor your campaign for 2 months.

You can refer to our SLA and FAQs page for more information on how we support our clients and what we’ll need from you to get the best results.

If your question has not been answered or you’d like to discuss anything further, get in touch with our friendly team via the contact form below. We are always happy to help!

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Case Studies

Avado Market Research
Ultima Cleaning Academy Email Outreach
National Association of Licensed Paralegals Marketing Strategy
Eton X - COVID Campaign
What Our Clients Say About Us
Thanks to Yay!Starter Marketing's field expertise, our campaigns have generated a 20.1% acceptance rate, allowing us to secure 350 new connections. The team effectively communicates with the client to provide progress updates and ensure the project's success.
- Emma Warren-Jones, Co-founder of Scholarcy
We came to Yay!Starter with some very unique requirements for online customer acquisition. They diligently researched the markets for us and suggested channels and approaches that we hadn’t considered, resulting in some very efficient CPA in new territories.
- Rahim Hirji, Ex-COO EtonX