AI USAGE POLICY

To further enhance our service delivery, Yay!Starter has implemented the use of Generative AI, Grammarly as well as other AI-powered content-creation and productivity tools, across various aspects of our work, including content creation, research, strategy development, and more. This AI Policy has been developed to ensure responsible AI usage, promote ethical behaviour, and safeguard the interests of our clients and stakeholders. The policy covers service delivery, content creation, and strategy creation, and applies to all account managers, account owners, account executives, and interns at Yay!Starter.

While stakeholders are not under compulsion to use Generative AI, they are encouraged to utilise it as a productivity tool to enhance their work. However, it is essential that they declare when Generative AI has been used to carry out any obligations. This transparency will ensure that we maintain the high ethical standards we are committed to while also benefiting from the efficiency and capabilities that Generative AI offers.

By implementing this AI Policy, we aim to create a responsible, ethical, and transparent environment for the use of Generative AI within Yay!Starter, enabling us to better serve our clients and maintain our position as a trusted Digital Marketing Agency.

AI ETHICS AND PRINCIPLES

At Yay!Starter, responsible and ethical use of AI is crucial for maintaining trust with our clients and stakeholders while enhancing our service offerings. This chapter outlines the key ethical principles that guide the use of Generative AI within our organisation.

Fairness

We are committed to ensuring that our use of Generative AI is fair and unbiased. This means:

  • Avoiding discrimination, bias or favouritism based on factors such as race, gender, age, religion, or other protected characteristics.
  • Ensuring that AI-generated content and insights are accurate, factually correct, balanced, and considerate of diverse perspectives.
  • Avoiding plagiarism
  • Regularly assessing and addressing potential biases in Generative AI’s training data and outputs.

Accountability

Yay!Starter will hold all team members accountable for the ethical use of Generative AI by:

  • Establishing clear guidelines for AI usage and communicating them to all relevant stakeholders.
  • Encouraging team members to report any AI-related concerns or incidents.
  • Regularly reviewing and updating our AI Policy to ensure it remains relevant and effective.

Transparency

We strive to maintain transparency in our use of Generative AI by:

  • Openly disclosing the use of Generative AI in our work to clients and stakeholders when applicable.
  • Providing clear explanations of AI-generated content or insights, and the limitations of the technology.
  • Ensuring that clients and stakeholders understand the role of AI in our work processes.

Privacy and Security

Protecting the privacy and security of client and stakeholder data is paramount. We will achieve this by:

  • Adhering to relevant data protection laws and regulations.
  • Implementing robust data management practices for the collection, storage, and use of data with Generative AI.
  • Ensuring that Generative AI is used only for authorised purposes and in compliance with our data privacy policies.

Human-centred Approach

Yay!Starter prioritises a human-centred approach to AI by:

  • Recognising that at the moment of writing Generative AI is a tool to support and augment human work, not to replace it.
  • Ensuring that human judgement and expertise remain central to our service delivery and strategy development.
  • Actively seeking feedback from team members and clients to improve our AI usage and better meet clients’ needs.

By adhering to these AI Ethics and Principles, Yay!Starter will continue to provide high-quality, efficient, responsible, and ethical services to our clients while harnessing the power of AI technologies like Generative AI.

DATA MANAGEMENT

Effective data management is essential for ensuring the responsible and ethical use of Generative AI within our organisation. This chapter outlines our approach to data collection, storage, privacy, security, and usage.

Data Collection and Storage

Yay!Starter will adhere to the following guidelines for data collection and storage when using Generative AI:

  • Collecting data only when necessary and relevant for the specific tasks being performed.
  • Ensuring that all data collection methods are compliant with applicable data protection laws and regulations.
  • Storing data securely using industry best practices, such as encryption and access controls, to protect against unauthorised access, disclosure, or modification.

Data Privacy and Security

We are committed to protecting the privacy and security of client and stakeholder data. To achieve this, we will:

  • Implement and maintain strong data privacy policies in line with relevant data protection laws and regulations, such as the GDPR.
  • Regularly review and update our data privacy policies to ensure their continued effectiveness.
  • Provide training and guidance to team members on data privacy and security best practices, ensuring they understand their responsibilities in safeguarding sensitive information.

Data Usage and Sharing

Yay!Starter will use data collected by Generative AI in a responsible and ethical manner by:

  • Limiting the use of data to approved purposes, as outlined in our AI Policy and data privacy policies.
  • Ensuring that data is used only by authorised team members who have a legitimate need to access it for their work.
  • Not sharing data with third parties, unless required by law or with the explicit consent of the data owner.
  • Providing clients and stakeholders with clear information about how their data is being used and their rights regarding data access, modification, and deletion.

GENERATIVE AI USAGE GUIDELINES

In order to ensure responsible and ethical use of Generative AI within Yay!Starter, it is crucial to establish clear guidelines for its usage. This chapter outlines the approved use cases, prohibited use cases, training and deployment, and accessibility and inclusivity guidelines for Generative AI within our organisation.

Approved Use Cases

Generative AI may be used for the following purposes:

  • Content creation: drafting and editing blog posts, ad copies, social media captions, and other marketing materials.
  • Research: gathering insights, ideas, and information to inform marketing strategies and campaigns.
  • Strategy development: assisting in the creation of marketing plans, keyword research, topic suggestions, and topic clustering.
  • Analysis: interpreting client results and providing recommendations for improvement.

Prohibited Use Cases

Generative AI should not be used for the following purposes:

  • Generating content that promotes discrimination, hate speech, or any form of harassment.
  • Creating false or misleading information.
  • Violating the intellectual property rights of others, including copyright infringement or plagiarism.
  • Producing sensitive or confidential information without proper authorisation or consent.
  • Any other illegal or unethical type of use.

Training and Deployment of Generative AI

To ensure that Generative AI is used effectively and ethically, Yay!Starter:

  • Has integrated Generative AI into the agency workflow
  • Provides comprehensive training for team members on the proper use of Generative AI and its capabilities.
  • Continuously monitors and evaluates the performance of Generative AI, making adjustments and improvements as necessary.
  • Implement a feedback loop, allowing team members to report issues or suggest improvements to Generative AI usage within the organisation.
  • Tracks outcomes of Generative AI performance and its influence on productivity, performance, and overall marketing results.

Accessibility and Inclusivity

Yay!Starter is committed to making the use of Generative AI accessible and inclusive for all team members by:

  • Ensuring that Generative AI is compatible with assistive technologies and devices.
  • Providing additional support and resources for team members who may require assistance in using Generative AI effectively.
  • Encouraging a culture of diversity and inclusivity, recognising the unique perspectives and contributions that each team member brings to the organisation.

By adhering to these Generative AI usage guidelines, Yay!Starter will promote responsible and ethical AI practices, enhancing our service offerings while maintaining the trust and confidence of our clients and stakeholders.