UNIPaaS Content Creation
A pioneer providing B2B with a financial digital platform, UNIPaaS were impressed with were interested in our expert knowledge of the Payment industry, and commissioned us to create content.
Streamlining payment solutions
BACKGROUND
UNIPaaS allows B2B SaaS businesses and marketplaces embed financial services that are seamlessly integrated into their digital platform to provide new, innovative, streamlined customer experiences – totally white labeled.
Content that delivers
THE CHALLENGE
UNiPaaS approached the Yay!Starter team as they were interested in our expert knowledge of the Payment industry, specifically for B2B SaaS businesses and marketplaces. They commissioned us to write a couple of long-form content pieces (a white paper and an eBook), which would be then used as lead magnets as part of a lead generation campaign further down the line.
Driving traffic with content
THE WORK
As part of our content creation process, we conducted a thorough keyword research in order to fully optimise for search both pieces of content, as they would then be recycled and used as blogs on the UNIPaaS website.
For our first piece of content for UNiPaaS, our in-depth knowledge and understanding of the payments space allowed us to write a very technical whitepaper on the importance of embedded finance for B2B SaaS business and marketplaces.
Our second piece of content for UNiPaaS was an eBook about how the UNIPaaS’ embedded finance philosophy has been built on three simple principles: Own. Control. Monetise.
The purpose of this piece was to create a shorter, more actionable guide for founders to follow should they want to implement embedded finance into their businesses. This piece complemented nicely the whitepaper and was critical to their content strategy.
Research, write and rapid creation
THE RESULTS
Both pieces of content were created in a record time, as we managed to write them both within 3 months, including researching and writing, to meet some internal deadlines UNIPaaS had. The speed at which they were produced was only possible because of the in-depth knowledge of the topic and the space shared by UNIPaaS and Yay!Starter Marketing.