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About Us

Yay!Starter is a digital marketing agency based in Putney, South West London. After over 20 years of combined experience working in digital marketing, we were struck by the number of startups and SMEs that were struggling to find digital marketing services that were tailored precisely to their business goals and within a reasonable budget.

This prompted us to create Yay!Starter. We’ve worked with businesses big and small from most industries you can think of but specialise in marketing for EdTech and FinTech businesses. We’ve been operating since 2016 and have helped over 40 businesses achieve their marketing goals.

Vision
Mission
Our Values
Culture

Our vision is to be the Digital Marketing Agency of choice for businesses that value: real results that are directly linked to their business bottom line, superior marketing services that come from having a team of highly-skilled, hardworking and diverse individuals, and a genuine partnership including being honest and transparent in everything we do for our clients.

We genuinely believe that we only win when our clients win.

Our mission is to enable and accelerate the growth of ambitious businesses using the latest digital and growth marketing strategies and techniques. We act as an extension of the businesses we work with, always keeping their best interest in mind (and that includes their budgets!).

As a small team, we are a tight-knit family. We thrive on diversity & inclusion, excellence & attention to detail and ownership.

  • We select and include people based on merit, regardless of where they come from
  • We challenge each other to improve and we know that only our best work is good enough. We don’t stop until we get where we need to be for our clients and our own company
  • We encourage and promote ownership of projects, relationships and initiatives among our team members
  • We always remain fully committed to an inclusive, enjoyable and fun environment

We believe that we created an inclusive and supportive culture that motivates people to be their best, succeed and achieve great results on a day-to-day basis.

We welcome curiosity and desire to learn, we prioritise attitude over ability and we support each other in everything we do.

We have a set of values and work ethics principles that we share. Our daily decisions are governed by these principles.

To support and develop our culture further we offer: 

  • Regular team events – socials and Town Halls
  • 80/20 Innovation Model
  • Donating your time to charities
  • Continuous learning & development opportunities – from Digital Marketing Apprenticeships to specialist courses like HubSpot certifications, mentoring and career coaching

Meet the Team

We’re a growing, international team which can offer marketing services in 5 languages and has experience running campaigns in 6 of the 7 continents.

Yana manages Yay!Starter on a day-to-day basis and believes this is the best job in the world. Over the years she has worked with companies in a variety of sectors, including Technology, Sport, Broadcasting, FMCG and Property. Combining passions for marketing and digital innovation, she always strives to take the businesses she works with to the next level.
Yana Lapitskaya
FOUNDER AND MANAGING DIRECTOR
Jessy is an experienced and trilingual Growth Marketing Professional, with over 8 years of experience. Her experience comes from working with disruptive startups across the Fintech space, B2B & B2C SaaS businesses, as well as 2-sided Marketplaces.
Jessy Conflon
CO-FOUNDER & GROWTH MARKETING DIRECTOR
Karina is a Digital Marketing Executive who has graduated from Birkbeck University of London with a MA Degree in Journalism, and has also earned a BA Degree in Economics from Simon Fraser University in Canada.
Karina Plyusnina
DIGITAL MARKETING MANAGER
Lanre is a Digital marketing expert that specialises in B2B lead generation using inbound methodologies. Lanre has background in tech that ensures he understands the tech in marketing like automation, design thinking and fitting all the backends together for a successful campaign. He is also a Graduate of Salford Business School.
Lanre E. Oladejo
DIGITAL MARKETING STRATEGIST & ACCOUNT MANAGER
Amit brings extensive Sales and Business Development expertise from the UK and Europe, covering sectors like Edtech, Healthcare, and Publishing. He provides strategic guidance to Yay!Starter, especially in customer acquisitions, and has a proven track record in elevating startup sales.
Amit Rele
BOARD ADVISOR - EDTECH SALES
Victoria is a Creative Lead with a BA Degree in International Business and a background in implementing digital projects for IT corporations and tech startups.
Victoria Bulatnikova
CREATIVE & DESIGN LEAD
Krystian is Yay!Starter’s SEO lead. He has over 15 years of experience in the industry having worked with SMEs and large multinational companies.
Krystian Szastok
HEAD OF SEO
Abby is Yay!Starter’s copywriter who writes compelling web, sales, social media and email marketing copy across a wide range of fields. She helps businesses attract - and convert - their audience through engaging copy.
Abby Whiffen
COPYWRITER
Dino is a Google Ads Specialist, blending over 4 years of digital marketing experience. Known for his dynamic problem-solving and teamwork, he has successfully aided numerous businesses in achieving their goals on Google.
Dino Muric
GOOGLE ADS SPECIALIST
Jeremiah is our skilled Web Developer and Technology Polymath who excels in creating innovative web solutions. His commitment to IT advancements demonstrates his expertise in the evolving tech landscape.
Jeremiah Agbodo
WEB DEVELOPER
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