Social media marketing is a time-consuming process and you would not want to be posting for the sake of posting. Here are some of the tips to consider when picking out social media channels that will work for your business.

Know your audience

Are you selling to dog owners, women over 50, environmentalists, teenagers or gamers? Knowing your target audience is the first step you must take to pick the right social media channels. Smart Insights has compiled a Global Social Media Research Summary for 2020 that will help you pick out what works best for you. Read the full article here.

Know the channels your target audience engages on

Say you are targeting women over 50. Then it is unlikely Instagram is going to be your best option. Although your profile may look engaging and gain a decent following there is little benefit to that if none of those followers are actually interested in buying your product. Spend some time researching your target audience to know exactly what they are looking for and what social media platform they actually use most.

Understand your objective 

Are you looking for brand awareness, lead generation or content curation? It is not only important to understand who you are marketing to but also what type of content will be suitable for your set objective. For instance, LinkedIn has been known to be the leader of B2B social media channels but it will not work for you if you are looking to sell sports apparel for example. Instagram or Pinterest will be more suitable for those purposes.

All in all, to avoid making a mistake, you must invest a considerable amount of time in research to figure out what social media channel will be the most beneficial for your business. However, if you do not have time, expertise or patience Yay!Starter Marketing that can support you. We have an in-depth understanding of multiple target audiences and platforms and we deliver the most up-to-date social media campaigns for your business. Get in touch with us today and let us tell you more about how we can help.