About the client: The Investment and Development Agency of Latvia (LIAA) is a government agency responsible for promoting business development, investment, and national branding for Latvia.
Problem: LIAA needed to enhance their global visibility and generate relevant leads for their Magnetic Latvia campaign and related events, specifically within the UK market. They sought to drive significant traffic to their primary landing page and elevate their brand presence.
Key outcomes
- Generated 27 leads and initiated 13 sales conversations
- Achieved over 3x industry average open and response rates on cold outreach campaigns
- Increased LinkedIn followers by 37% and boosted engagement by 15%
Solution: Yay!Starter crafted a dual-focused campaign, combining cold outreach with a robust social media strategy. We targeted three main persona demographics using meticulously planned email and LinkedIn messaging to directly engage potential stakeholders. Parallelly, we bolstered brand visibility through a dynamic organic social media campaign on LinkedIn, consisting of 3-5 posts weekly that highlighted LIAA’s value proposition and upcoming European events.