Marketing Mistakes to Avoid for Early Stage eCommerce Businesses
Starting an eCommerce business is hard work, so you need to do everything in your power to make it a long-term success. Your eCommerce digital marketing campaigns will play a fundamental role in the success and profitability of your company. It is therefore essential to develop a strong eCommerce marketing strategy for your business to maximise your marketing results. With that in mind, here are some common eCommerce marketing mistakes to avoid.
1. Failing to identify your eCommerce target audience
It is essential that you have a clear understanding of your intended customers before you launch your eCommerce business. This will enable you to market your product in a more cost-efficient, targeted manner without wasting your resources on unresponsive customers. Understanding your eCommerce target audience will also enable you to tailor your product and services to suit their buying preferences as well as gain valuable insight into your target customers using tools like Google Analytics and Social Mention
2. Marketing to a very niche audience
Identifying your intended customers is important, although you should avoid making your target audience too limited. A very niche audience may restrict the growth of your eCommerce business. Focusing on your existing customers is an effective way to increase sales and revenue. That said, acquiring new customers is also essential to business growth and development. The best approach is to tailor your eCommerce digital marketing efforts to your both existing and potential customers.
3. Failing to utilise social media advertising
Social media has revolutionised the way that modern businesses market their products and services. When used correctly, social media can build brand awareness, drive traffic to your website, and boost sales revenue as well as attract new eCommerce clients. You can utilise social channels like Facebook and Twitter to connect with your intended audience and build meaningful relationships with your customers.
4. Not having a retention strategy
As mentioned earlier, acquiring new eCommerce clients plays a key role in business growth and development. However, retaining existing customers is just as, if not more, important. Previous customers are more likely to spend more money with your company in the future. Plus, reaching out to them is easier than attracting new customers. Sending out newsletters about new products, sales, or simply order follow up emails is a great way to retain your customers and gain an edge over the competition.
This list is not exhaustive and only outlines a few of the most common mistakes that startups make. You may also find it useful to check out this Core Dna blog which outlines the 35 fatal eCommerce mistakes to avoid.
If you are looking for ways to enhance your eCommerce digital marketing strategy, Yay!Starter Marketing is always here to help you and your business take it to the next level!