Every smart business owner knows the importance of SEO strategy when it comes to driving traffic and sales. Think about it – customers are unlikely to find your site if you appear on page 20 of Google. Especially when most people don’t search past the first page of results! A strong SEO strategy will help you boost your search engine rankings, improve brand visibility, and ultimately, increase sales and revenue.

That said, the ever-changing Google algorithms make it hard to keep up-to-date with the latest trends, even for experienced marketers. To help, we’ve compiled a list of simple steps that will upgrade your SEO strategy and bump your site’s rankings in search engines.

When it comes to SEO strategy, your ultimate goal should be to get on the top page of Google, ideally in the top 5 results. However, if your page titles are not engaging enough, a potential customer will go on to the next page that seems more promising to them. The good news is, there are plenty of ways to write more powerful, action-driven titles. One of the easiest ways to entice users is by using strong verbs that provoke emotion. You should also demonstrate how your company can benefit the user in the meta description. This will let the user know they are in the right place and encourage them to click on your link.

Highly-effective SEO keywords change as often as Google algorithms do. That is why it is important to stay on top of your game and review/update your website copy regularly. Making sure your text is SEO-optimised will help your site stay at the top of search engine results.

It is common for a website to mention your company in an article without actually linking to your domain. This is not done on purpose, it is often just their forgetfulness or simply saving time. Try doing some digging and find out where your business has been mentioned online. Then, get in touch with either the author or the website itself to request that a link is added to your company name. Some would say that an interested reader can find your website on his own but let’s face it when you have the option of clicking on a company’s name, chances are you will be more likely to do that than do another Google search.

SEO strategy is a highly complex, time-consuming technique that takes years to master. At Yay!Starter Marketing, we can save you time by taking on this responsibility, while you concentrate on other important aspects of your business.

At the end of the day, SEO is a trial-and-error process but with the right knowledge and expertise, you can improve your search engine rankings much more quickly.

If you are looking to speed up the process, Yay!Starter Marketing is here to help you. Get in touch with us today and receive a free evaluation of your SEO strategy.

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