About the client: Vialet is a financial technology company offering innovative banking solutions, including free current accounts and credit lines designed to simplify financial management for their customers.
Problem: Vialet needed to increase the traction of their mobile banking app among a B2C audience, aiming to boost app downloads, account creations, and applications for their credit line offerings.
Key outcomes
- Achieved over 650 app downloads monthly with a CPA of 1.8 EUR
- Successfully optimised user acquisition costs with a monthly ad spend of 1,200 EUR
- Provided critical feedback for product improvement through user interaction data
Solution: Yay!Starter designed and implemented a targeted advertising campaign across Facebook and Instagram, aimed at driving significant user engagement. The campaign was supported by strategic enhancements in app UX/UI, advised by our team, to ensure an optimal user journey from ad click to app download. Additionally, we developed a series of blog content to augment the campaign and provide comprehensive support to their marketing strategy.