eCommerce for Fitness & Leisure Businesses
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eCommerce is a bit of a broad term, but if you’re selling goods or services to individuals online, you’re in the right place. We have particular expertise in the Fitness and Leisure Industry, and you can find examples of our approach to eCommerce digital marketing below.
Whether you’re just starting out and need some help promoting or you have a new product and are trying to reach a different audience, there are lots of ways we can help you grow.
As a digital agency for eCommerce businesses, we discuss all of our services with you thoroughly so you can feel confident about the strategy we’re suggesting. Once that’s established we handle all aspects of implementation, providing you with regular reporting throughout the campaigns.
The average adult in the UK spends 102 minutes each day looking at social media. To be able to advertise in front of a predetermined audience, in a way in which we know will be seen, is an incredibly useful tool. When talking about online advertising for eCommerce, it can’t be overlooked.
This is not to say that it is easy. Social advertising is a highly competitive space and miscalculated steps can lead to costly, ineffective campaigns. We are here to act as your guides.
Facebook ads: With over 2.7 billion active users and groups and pages for every topic you can possibly think of, Facebook ads are a great way to ensure you get in front of the right people. We can assist with ad full funnel strategy, ad creation, A/B testing, audience testing, placement, scheduling and more.
Instagram ads: Since Instagram introduced its shopping feature, it has become one of the smoothest journeys for eCommerce with users able to discover your brand and purchase products in just a few clicks. We help you get your ads in front of the best possible audience growing awareness, following most importantly, sales.
Believe it or not, there are 3.5 billion Google searches every day. What’s more important for you, is that 46% of all product searches begin on Google. That means any time anyone wants to buy something online, 46% of the time, they don’t go to specific sites, they just Google it.
The best eCommerce advertising takes advantage of this, and we can make sure the people who are looking for your products don’t find your competitors’ products first.
Google Search ads: With Google Search being such an important part of shopping, getting your ads in front of an audience that is specifically searching for your products is something that every company wants. But it’s not easy. There are hundreds of companies that all want to appear against a small number of searches.
Effective keyword analysis and ad strategy is required – something that we specialise in!
Google Shopping ads: Unlike Google Search ads which are text-based ads, shopping ads are ‘placements’ – a more visual advert that is based on the searches for your product types .
We help you build your campaign so your products are being shown to the most relevant people in the most appealing way.
Search Engine Optimisation, put most simply, is what allows your website to appear higher in search results. In today’s world, having a great product is rarely good enough. Neither is having a great website. In order to get seen, your site has to play by certain rules.
Fortunately, there are lots of hints, tips and shortcuts we can implement for you that can help you become the first result on Google.
On-page SEO: On-page SEO refers to everything we can do within the pages of your site to make you more discoverable. This includes features such as keyword analysis, meta tagging, page structure optimisation and more.
Off-page SEO: Off-page SEO describes actions taken outside your own site which improves its ranking. This involves techniques such as link building, guest blogging, social media marketing and more.
Email marketing can be one of the most effective and cost efficient ways to either get your sales over the line, or perhaps encourage further sales. If a visitor to your website has given you their email address, perhaps to sign up for a newsletter or receive a discount on a product (therefore giving consent to receive communications from your business), it is considered best practice for eCommerce businesses to add them to an email automation campaign which will encourage them to complete certain actions in each email.
If they’ve left an item in their basket but not completed the checkout, send them a reminder. If they purchased a particular item last week, send them related items they might also enjoy. You can even tailor the next email you send them based on whether or not they opened your last email, or even depending on what they clicked on within that email.
Crucially, all of this is completely automated. We write and organise the emails for you and have them sent at predetermined times based on certain actions. This also enables us to see what works and what doesn’t and optimise as we go, allowing you to nurture your leads in the most effective way possible.