About the client: HPD Lendscape is a veteran in the finance and lending industry, boasting over 40 years of operational excellence. Specialising in comprehensive financial solutions, they cater to a highly niche market of just 3,000 potential global clients, with a strong focus on the US market.
Problem: HPD Lendscape faced significant challenges in generating high-quality leads through their Google Ads campaigns. The existing approach was not cost-effective and failed to engage the highly specialised target audience effectively.
Key outcomes
- 350% increase in goal conversion rates
- 117% increase in goal completion
- 189% more clicks overall
- A 968% increase in 'Ask for a Demo/Book Demo' button clicks
- Effectively balanced ad budgets across regions, leading to higher conversions without additional costs
Solution: Yay!Starter revamped HPD Lendscape’s Google Ads strategy through:
- A keyword research and analysis to pinpoint the most effective and efficient keywords
- Redesigning campaign flows to direct potential clients to specific landing pages tailored to their interests, rather than a generic homepage.
- Diversifying ad spend allocation to optimise reach across priority and exploratory markets, ensuring each region received focused attention based on potential return on investment.