About the client: Ultima Cleaning Academy specialises in providing e-learning courses tailored to cleaning and hygiene standards, offering both online and in-person training opportunities to professionals.
Problem: Ultima Cleaning Academy faced the urgent challenge of launching their time-sensitive e-learning courses within a week. With the brand and its courses being previously unknown, there was a critical need to rapidly boost brand awareness and generate sales.
Key outcomes
- 75% increase in search engine rankings for targeted keywords
- 2x the traffic to course pages within three months
- Consistently filled all course slots, leading to an expanded schedule to meet high demand
Solution: Yay!Starter focused intensely on SEO strategies to enhance Ultima Academy’s online visibility. We implemented continuous and strategic SEO optimisations tailored to increase the academy’s search engine rankings, which directly influenced the reach and enrollment of their courses. This approach was crucial in ensuring the academy’s offerings were highly visible and accessible, leading to maximum course capacity and facilitating a smooth transition back to in-person training sessions.