Client Overview: Ultima Cleaning Academy is the training division of Ultima, one of the UK’s leading biohazard and specialist cleaning companies. They deliver compliant in-person and online professional training for cleaning professionals and organisations.
The Challenge: Ultima needed immediate activation:
A completely new EdTech product
Only 7 days before launch
Zero existing awareness
Sales required immediately due to pandemic demand
They needed both B2C and B2B traction – fast.
Results Summary
1,000+ online course purchases generated since launch 200+ in-person course seats filled — consistently sold out a month ahead £450,000+ revenue generated to date (avg. £300–£500 online / £800–£1,200 in-person) 130+ inbound leads in first 3 weeks 72 sales-qualified leads from outbound in month one
What Yay!Starter Did:
Rapid development of paid media campaigns across Facebook, Google & LinkedIn Built new social channels + organic strategy from zero base Launched B2B cold outreach via email & LinkedIn automation SEO optimisation to sustain long-term inbound growth Continuous conversion-rate improvements across campaigns and landing pages