Client Overview: Syngenta is a top-tier global agricultural innovator headquartered in Basel, transforming crop protection and seed technologies to ensure food security worldwide.
The Challenge: Digital and marketing functions were misaligned
Lack of unified usage of brand and digital toolkits across regions
Unclear channel effectiveness and partner contribution
Need for a transformation roadmap to adopt digital-first marketing globally
Results Summary
9 senior stakeholder meetings booked across 3 continents ~£4,500,000 pipeline created (based on ~£500k avg. enterprise transformation engagement value) Actionable roadmap delivered to unify marketing + digital functions worldwide
What Yay!Starter Did:
Conducted global quantitative survey across 10 key markets Ran qualitative interviews with local marketing leads across 3 continents Analysed tool adoption, channel ROI, workflows, and partner ecosystems Delivered comprehensive transformation recommendations covering: • Digital strategy & channel infrastructure • UX, SEO & owned media optimisation • Messaging frameworks & content distribution • Social & influencer activation • Global-to-local governance model