Pengarna – Design Agency | B2B | LinkedIn Lead Generation

Client Overview: Pengarna is a high-end UK brand & digital design agency working with ambitious companies across sectors to build cutting-edge identities and digital experiences.
The Challenge: Although Pengarna saw early success, they struggled with: Inconsistent inbound deal flow Difficulty reaching decision-makers with budget authority Low visibility in a crowded agency landscape They needed qualified, sales-ready leads – not just awareness.

Results Summary

8 warm sales opportunities generated in 4 weeks £40,000+ pipeline created (avg. £5,000–£7,000 per project) 32% connection acceptance rate from highly-targeted prospects Cost-per-lead: £62.50 — significantly below industry benchmarks

What Yay!Starter Did:

Built two ICPs: Enterprise marketing leaders + SME founders Researched a clean, validated prospect list with segmentation Developed tailored messaging per audience type A/B tested outreach to improve performance continuously Positioned Pengarna based on premium creative value