Client Overview: NALP is the UK’s longest-standing professional body for paralegals. NPC provides accredited paralegal qualifications and online learning.
Primary audiences: Legal professionals, aspiring paralegals, universities, career movers
The Challenge: Limited general awareness of the paralegal profession in the UK
Previous marketing reliant on events and traditional channels
Needed modern digital customer acquisition with measurable ROI
Results Summary
382 new paid users (mix of memberships & course enrollments) in first year ~£573,000 revenue pipeline created (382 users × £1,500 avg. qualification/membership value)
What Yay!Starter Did:
Managed all digital marketing execution including: • Paid search (Google PPC) • Social media content & community growth • Email nurture funnels + automated conversion journeys • Blog & thought leadership content production Supported key brand events & partnership activations Advised leadership on brand positioning and marketing strategy