Client Overview: Moonbase Capital is an early-stage Search Funds specialist fund investing in entrepreneurs to acquire and operate SMB companies.
Market: Private equity, search fund ecosystem
Target buyers: LP investors, searchers, advisors
Market: Private equity, search fund ecosystem
Target buyers: LP investors, searchers, advisors
The Challenge: Brand new presence in a high-trust investment category
No digital footprint or awareness as the fund launched
Need to quickly build credibility with a niche audience
Tight timelines aligned to capital-raising milestones
No digital footprint or awareness as the fund launched
Need to quickly build credibility with a niche audience
Tight timelines aligned to capital-raising milestones
Results Summary
An estimated £450,000 in committed investment from 18 qualified investor meetings, with zero ad spend 18 qualified investor + searcher leads generated 2 high-performing webinars: 350+ & 250+ signups with 120 - 130 attendees each Zero paid media spend required
What Yay!Starter Did:
Developed brand launch strategy aligned to investment audience Produced high-value content: 15 thought leadership pieces + 1 whitepaper Designed and ran two webinar demand gen campaigns Executed targeted LinkedIn outreach to investors + searchers Provided campaign analytics and optimisation throughout