Client Overview: L’Oréal is one of the world’s largest beauty and cosmetics brands, operating across multiple product categories and consumer segments.
Industry: Beauty & Cosmetics
Audience: Mass-market and premium beauty consumers
Sales Model: Direct-to-consumer and retail-driven product sales
Channels: Meta (Facebook & Instagram), Google Search & Shopping
The Challenge: Extremely competitive paid media landscape
Need to drive volume while maintaining efficient CPA
Managing multiple product lines and campaign objectives
Supporting product launches alongside always-on sales
Results Summary
+92% increase in online product sales 3.8x Return on Ad Spend (ROAS) Cost per acquisition reduced by 41% Significant uplift in new customer acquisition Scalable campaign structure rolled out across product ranges
What Yay!Starter Did:
Built campaign structures around product categories and buying intent Deployed full-funnel strategies combining prospecting and retargeting Optimised Shopping and Search campaigns for high-converting SKUs Ran continuous creative testing focused on product benefits and usage Implemented budget reallocation based on ROAS by product line Provided detailed performance reporting to support rapid optimisation