Client Overview: LIAA is Latvia’s national Investment & Development Agency, promoting inward investment and export growth internationally under the Magnetic Latvia brand.
The Challenge: Limited brand recognition in the UK market
Requirement to drive traffic and registrations for trade events
Needed lead generation from specific sectors aligned with Latvia’s economic priorities
Time-bound campaign window to support scheduled initiatives
Results Summary
27 qualified B2B leads generated 13 sales conversations booked ~£3,900,000 potential economic pipeline* (based on ~£300k avg. inward-investment project value)
What Yay!Starter Did:
Persona development for 3 priority profiles Built and launched integrated outbound program (email + LinkedIn) Weekly LinkedIn content program to boost reach and credibility Event-led messaging to accelerate conversions and conversations Continuous optimisation of targeting, messaging and sequencing