Client Overview: Ladbrokes PLC is one of the UK’s largest gaming and sports betting brands, operating across online betting, casino, and sportsbook verticals.
Industry: Gaming, Sports Betting, Online Gambling
Audience: Sports bettors, gaming customers across the UK & international markets
Budget scale: £700,000 per month across Search, Social, Display
The Challenge: Needed to profitably acquire customers at massive scale in a heavily regulated environment
High volatility due to reliance on sporting events and rapidly shifting user behavior
CPA targets alone were insufficient — campaigns required deeper metrics such as LTV and Payback
Difficulties in forecasting and optimising large budgets across multiple channels
Complex operational environment requiring coordination between media, product, and trading teams
Results Summary
Successfully managed £700,000 monthly acquisition budgets across Search, Social & Display Improved campaign profitability using LTV, ROI, Payback, and deposit-based optimisation Delivered consistent acquisition volumes in a highly competitive, regulated industry Implemented advanced PPC workflows using Marin Software and cross-channel optimisation
What Yay!Starter Did:
Managed £700,000+ monthly budgets across Google, Yahoo, Bing, Facebook, and display networks Optimised campaigns daily to hit profitable CPA while maximising acquisition volume Used Marin Software to set up, automate, and refine campaigns across multiple channels Conducted detailed analysis of LTV, deposits, ROI, and Payback, guiding smarter budget allocation Partnered with product teams to maximise opportunities around the Sporting Events Calendar Ensured continuous improvement of ad performance through rigorous testing and forecasting