Client Overview: Labelld is a premium fashion brand selling direct to consumers via its online store.
Industry: Fashion / Luxury Retail
Audience: Fashion-conscious consumers in the UK
Sales Model: Direct-to-consumer eCommerce
Channels: Meta (Facebook & Instagram), Google Search & Shopping
The Challenge: High competition in paid social fashion advertising
Need to scale sales while protecting profit margins
Limited historical data for predictive optimisation
Strong reliance on seasonal campaigns and promotions
Results Summary
+168% increase in online revenue 4.2x Return on Ad Spend (ROAS) Cost per purchase reduced by 37% Strong growth in repeat purchases through retargeting Consistent scaling without sacrificing profitability
What Yay!Starter Did:
Rebuilt Meta campaign structure around purchase optimisation Implemented product-level tracking for high-performing SKUs Launched dynamic retargeting across Meta and Google Tested creative angles focused on lifestyle and product detail Optimised bids around high-intent search terms and collections Introduced funnel segmentation for prospecting vs repeat buyers