Client Overview: Knight Frank is a global property consultancy specialising in residential sales, new-build developments and high-net-worth property transactions.
Industry: Residential Property & Real Estate
Audience: Property buyers and investors
Market: UK (London and regional developments)
Channels: Google Search, Google Display, Meta (Facebook & Instagram)
The Challenge: Heavy dependence on Rightmove and Zoopla for enquiries
High cost per lead from property portals
Limited ability to control buyer targeting and messaging
Inconsistent enquiry flow for new developments
Poor attribution between marketing spend and actual sales activity
Results Summary
312 qualified property enquiries generated £18.5M+ sales pipeline influenced (based on avg £60k commission per completed sale) Cost per qualified enquiry reduced by 41% Lead-to-viewing conversion rate increased by 58% Consistent flow of enquiries across multiple developments
What Yay!Starter Did:
Built campaign structures per development with tailored buyer messaging Launched hyper-localised search campaigns targeting buyer intent keywords Deployed Meta campaigns focused on lifestyle and investment positioning Created dedicated landing pages aligned to each property project Implemented lead scoring and qualification rules before passing to sales teams Optimised campaigns weekly based on viewing and sales feedback