Client Overview: FIS Solutions is a commercial lending software provider helping lenders automate loan operations and compliance.
Industry: FinTech
Audience: Banks, credit unions, commercial lenders
Average deal size: €20,000
The Challenge: 10+ years operating without dedicated marketing
No Ideal Customer Profile or buying committee mapping
Reliance solely on network and referrals for revenue
Limited brand visibility in a competitive FinTech landscape
No consistent strategy for generating sales conversations
The business needed qualified outbound traction, fast.
Results Summary
15 qualified sales meetings booked in the first month €300,000 pipeline generated (based on €20,000 avg. deal size) Zero paid media spend required - full organic activation First scalable outbound sales motion successfully launched
What Yay!Starter Did:
Ran persona + ICP workshop to identify best-fit lenders Mapped the decision-making chain and key influencers Built targeted messaging for multiple stakeholder roles Launched LinkedIn + email outreach campaign Optimised sequences daily for higher-quality responses Provided full CRM tracking and reporting