Client Overview: Ennismore Hotels operates a portfolio of luxury hotel and lifestyle hospitality brands worldwide.
Industry: Luxury hospitality & retail
Audience: High-net-worth travellers, luxury retail consumers
Average transaction value: £500 – £2,000+ depending on property and service
The Challenge: Luxury brands needed significant ROAS improvement to justify ongoing large-scale media spend
Underperforming channels diluted overall profitability
Budgets were fragmented across regions without unified optimisation
Lack of advanced bidding strategy limited revenue potential
Required a repeatable, data-driven performance framework
Results Summary
ROAS increased from 2 → 6 within months 200% uplift in paid media profitability Multi-market budget management across EMEA & APAC (6 - 8 figure annual spend) High-performing cross-channel mix: Search, Social, Display, Programmatic
What Yay!Starter Did:
Developed full-funnel, data-driven paid media strategies across Search, Social, Display & Programmatic Reallocated budgets dynamically across regions to maximise profitable outcomes Implemented advanced bidding tools (e.g., DoubleClick Search, Marin) to scale ROAS efficiently Built granular performance dashboards to guide ongoing optimisation Continuously refined creative, audience segments, and cross-channel attribution to drive compounding gains