Client Overview: Vodafone is a global telecommunications leader providing consumer mobile, broadband, and digital services across multiple markets.
Industry: Consumer Technology / Telecom
Audience: Mass-market consumers across EMEA
Average customer lifetime value (est.): £1,200–£1,800
The Challenge: Conversion rates underperforming despite large and sustained media investment
Highly competitive telecoms landscape driving up CPCs and acquisition costs
Fragmented campaign structures limiting optimisation opportunities
Need for fast, measurable performance gains to hit quarterly targets
Lack of testing framework across creative, landing pages, and audience segmentation
Results Summary
46% increase in conversion rate achieved within 2 months Significant uplift in new customer acquisitions across core channels Improved efficiency of multi-million-pound performance budgets Campaign structures rebuilt for long-term scalable growth
What Yay!Starter Did:
Restructured Google and Meta advertising accounts to remove inefficiencies and improve user flow Launched ongoing optimisation cycles focused on reducing drop-off and increasing conversions Ran structured A/B tests across ad creative, copy, and landing pages to identify winning variants Built a performance reporting system with weekly and monthly insights to guide strategic decisions Shifted budgets dynamically toward high-performing audiences and product segments