Client Overview: MapStand is an energy sector geospatial intelligence platform, aggregating global data for oil & gas, renewables, policy-makers, and analysts through innovative mapping technology.
The Challenge: No internal marketing team or structured demand gen function
Underutilised HubSpot Marketing & Sales Pro subscription
Lack of automation, sales process, and defined engagement strategy
Results Summary
12 qualified sales meetings booked ~£6,000,000 revenue pipeline generated (based on £500k avg. deal size) 100+ webinar registrations per event Customer engagement +20% via automated lifecycle programs
What Yay!Starter Did:
Built HubSpot automation workflows for lifecycle engagement & upsells Designed and executed webinar programs with lead-capture funnels Launched sales outreach programs to target key personas Developed sales enablement assets to support SDR and AE conversations Created ABM dashboards to prioritise high-value accounts Delivered ongoing content and social support