Client Overview: Johnson & Johnson is a global healthcare company offering consumer health products across skincare, wellness, and medical categories, sold via e-commerce and major retail partners.
Industry: Healthcare & Consumer Wellness
Audience: Health-conscious consumers and families
Sales Model: Direct-to-consumer and retail-supported e-commerce
Channels: Meta (Facebook & Instagram), Google Search & Shopping
The Challenge: Strict advertising and compliance requirements limiting creative approaches
Highly competitive healthcare and wellness product markets
Need to balance brand trust with performance-driven messaging
Multiple product categories requiring tailored campaign strategies
Results Summary
+92% increase in online product sales 3.8x Return on Ad Spend (ROAS) Cost per acquisition reduced by 34% Significant uplift in repeat purchases across key product categories Improved performance of product launch campaigns
What Yay!Starter Did:
Structured campaigns by product category and compliance requirements Developed creative variations focused on approved benefit-led messaging Optimised Google Shopping and Search for high-intent health queries Implemented funnel-based retargeting for education and conversion Used lifetime value signals to guide budget allocation Delivered detailed reporting aligned with sales and retention metrics