Client Overview: Belstaff is a British luxury lifestyle brand known for premium outerwear and heritage-inspired fashion, selling directly to consumers globally via eCommerce.
Industry: Luxury Fashion & Retail
Audience: Premium fashion buyers, lifestyle consumers (30–60)
Market: UK, EU, US
Channels: Google Search & Shopping, Meta (Facebook & Instagram)
The Challenge: Paid media heavily weighted toward brand and remarketing traffic
Rising CPCs reducing overall campaign profitability
Underperforming prospecting campaigns with weak audience signals
Product catalogue not fully leveraged in Shopping and dynamic ads
Limited creative testing and funnel segmentation
Results Summary
£1.9M in online revenue attributed to paid media ROAS increased from 2.4x to 4.8x +63% uplift in conversion rate on paid traffic New customer acquisition up by 92% Cost per acquisition reduced by 38%
What Yay!Starter Did:
Rebuilt Google Shopping and Performance Max structure around best-selling SKUs Launched structured prospecting on Meta using interest and lookalike models Introduced full-funnel creative testing across product, lifestyle and seasonal messaging Implemented CRO improvements on key category and product pages Shifted budgets dynamically toward high-margin product groups Set up reporting focused on profitability, not just volume metrics