Client Overview: Salvatore Ferragamo is a global luxury fashion house specialising in footwear, leather goods, ready-to-wear, and accessories, serving affluent consumers across Europe, the US, Middle East and APAC.
Industry: Luxury Fashion & Retail
Audience: High-net-worth consumers, luxury fashion buyers (30–65)
Market: UK, EU, US, APAC, Middle East
Channels: Google Search & Shopping, Meta (Facebook & Instagram), YouTube, Programmatic Display
The Challenge: Over-reliance on brand search with limited prospecting activity
Rising acquisition costs and flat conversion rates
Weak audience segmentation across paid channels
Creative not aligned with luxury storytelling and emotional buying drivers
Limited ability to measure full-funnel impact of media spend
Results Summary
£4.6M in eCommerce revenue generated from paid media ROAS increased from 2.1x to 4.2x across all channels +52% year-on-year revenue growth during campaign period New customer acquisitions up by 117% Customer acquisition cost reduced by 44%
What Yay!Starter Did:
Built a full-funnel paid media strategy across Search, Shopping, Social and Video Shifted budget into high-value prospecting and lookalike audiences based on LTV Implemented advanced conversion tracking (GA4, CAPI, data-driven attribution) Developed creative testing frameworks across lifestyle, heritage and product storytelling Introduced landing page and CRO optimisation to improve on-site conversion Reallocated spend weekly based on ROAS, CAC and customer quality