UTalk – Language Learning App (B2B Offering)

Client Overview: UTalk is a global language-learning platform offering 180+ languages, supporting multinational businesses looking to upskill diverse workforces. Target audience: HR teams, employee development leaders, schools & corporate training providers
The Challenge: Limited brand awareness in the B2B market Needed to validate messaging and differentiate from larger B2C competitors Required fast engagement to drive future partnership conversations

Results Summary

500+ new B2B users engaged on the platform within 3 months ~£250,000 revenue pipeline generated (Based on ~£500 avg. B2B licensing value per user/company seat) LinkedIn engagement significantly increased — profile activity & impressions up month-on-month Strong foundation built for scalable outbound partner acquisition

What Yay!Starter Did:

Launched targeted B2B email outreach showcasing unique product value with custom infographics Revitalised LinkedIn presence using dynamic content including polls to spark dialogue Implemented conversion-optimised CTAs to direct traffic toward partnership activation