Client Overview: Beyond Labz provides immersive virtual chemistry labs for secondary and postsecondary education across the US.
Primary users: Teachers & students
Primary buyers: K–12 administrators, universities, tutoring providers
The Challenge: High-value product with limited budget for acquisition
Needed to activate both teachers (users) & schools (buyers)
Market education required – virtual labs were still new technology
No established database or outbound funnel
Results Summary
42 qualified sales meetings booked in first 6 months ~$420,000 revenue pipeline generated (based on ~$10,000 avg. annual licence value)
What Yay!Starter Did:
Built targeted contact lists across US teachers, chemistry departments & tutors Launched email + LinkedIn outbound sequencing focused on classroom outcomes Positioned value messaging around: • Student engagement • Hands-on lab access for low-resource schools Nurtured early interest into qualified meetings for the sales team