Client Overview: Scholarcy is an AI-powered research tool that summarises academic content for students, librarians, and research professionals.
Target buyers: Universities, libraries, research departments
Commercial model: Institutional licences + B2C subscriptions
The Challenge: Needed market penetration in the UK & other English-speaking territories
Limited marketing budget → strategy required high efficiency + low risk
Messaging complexity: AI summarisation was new and unfamiliar to buyers
Required a campaign optimised for learning before scaling
Results Summary
£450,000+ revenue generated to date (avg. £300–£500 online / £800–£1,200 in-person) 72 sales-qualified leads from outbound in month one
What Yay!Starter Did:
Identified 2,000+ ICP contacts across LinkedIn + email databases Deployed email outreach with value-led content marketing Created & distributed whitepaper to build thought leadership Supported creation of a conversion-focused institutional trial landing page Ran LinkedIn campaign prompting dialogue around information literacy challenges