Client Overview: ITESOFT is a publicly listed French automation company with UK operations, providing AI-powered Accounts Payable and invoice processing solutions to mid-size and enterprise finance teams.
Target audience: CFOs, Heads of Finance, AP Managers
The Challenge: Falling lead quality year-over-year
Outbound cold calling driving minimal conversion
Marketing budget locked into high-cost events with limited measurable ROI
No scalable digital lead generation infrastructure in place
The objective: Build a strong sales pipeline and increase profit contribution from marketing
Results Summary
23 qualified sales meetings booked within 2 months ~£575,000 pipeline generated (based on £25,000 avg. deal size) Full shift away from cold calling to scalable digital lead generation
What Yay!Starter Did:
Launched inbound + outbound demand engines (webinars, email, LinkedIn Ads, 3rd-party distribution) Delivered brand visibility through social content, media & event amplification Built automated nurture paths to progress leads through the funnel Strengthened foundational marketing layer: CRM, SEO, database hygiene, newsletter cadence Enabled sales team transition from cold calls → LinkedIn social selling