Client Overview: Vialet is an EU-based digital banking provider offering app-based current accounts and consumer credit lines, focused on simple, fast onboarding for everyday users.
Market: FinTech – Consumer Credit & Digital Banking
Target users: Credit-seeking consumers across EU markets
The Challenge: Low awareness and slow adoption of credit services
Prior campaigns focused only on installs, not revenue-generating behaviours
Need to identify which value proposition converts better: free current accounts vs. credit lines
Results Summary
8 qualified credit applications generated in month 1 ~€24,000 pipeline generated (based on €3,000 avg. approved credit facility per user) 650+ monthly app downloads sustained over 6 months €1.80 CPA — highly cost-efficient acquisition
