Client Overview: UNIPaaS is an embedded finance platform helping B2B SaaS and marketplaces monetise payments and financial services directly within their product.
Market: B2B SaaS, marketplaces, fintech innovators
Target buyers: Founders, Heads of Product, CFOs
The Challenge: Niche product with a very small and specific audience
Previous campaigns struggled to generate meaningful outcomes
US expansion was a primary focus but expensive to scale
High CPC category, so wasted spend had to be eliminated
Results Summary
10 qualified sales leads in the first month £150,000 – £250,000 pipeline created (based on a £15K - £25K avg. deal size for embedded payments integrations) Full activation without paid advertising spend
What Yay!Starter Did:
Executed deep keyword + search intent analysis Rebuilt account structure for tighter precision targeting Created segmented campaigns per region and buyer journey stage Directed ads to relevant landing paths to improve UX + conversions Continuously optimised for lower CPA and higher quality leads